eCommerce platforms are popping up everywhere. The COVID-19 pandemic has helped the world realize how vital this market is to the economy. The eCommerce industry is also a profitable one, which is why so many people are investing in it.

Amidst all these businesses, your eCommerce platform has to stand out. The best way to make that happen is by increasing its social media presence. Here is how you should go about with that.

#1 See Which Social Media Platforms Your Customers Use

Before creating a social media strategy, there are some things you will want to know. Your customer base is unique, and your marketing strategies must reflect this.

First, find out which social media platforms your customers use. That will help determine where to focus your efforts when developing and posting content online.

Secondly, take the time to understand what types of content resonate with different groups within your audience. For instance, teens may prefer Snapchat over Facebook, while parents might be more inclined toward Pinterest. The way people communicate on each platform varies greatly from one another. So, develop specific plans for different types of platforms. You can also focus your efforts on one specific platform if you only cater to people from certain demographics.

#2 Set Clear Goals

Think about your goals before you start. If you have no idea where you want to go, you cannot plan effective marketing strategies.

Many people do not set clear goals for their social media when promoting their businesses. That can lead to a lot of wasted time and effort. Instead, spend your time researching the market as well as your customers. That will help you set realistic goals, which will allow you to develop effective social media strategies.

Take the help of eCommerce analytics tools to get an overview of your existing customers. When it comes to digital marketing for eCommerce platforms, studying customer behavior is always the priority. Otherwise, eCommerce business owners fail to increase website traffic, as well as their sales and profits.

#3 Know Your Audience

Know what your audience wants. It can be overwhelming to create content that appeals to everyone on social media. Rather than trying to capture everyone, focus on a specific segment or demographic and tailor your strategy around that group.

These niches can be incredibly specific like mermaids or camp cooking.

Avoid talking about too many things at once. You might be tempted to cram as much information into a single post as possible. However, the goal is for users to read and engage with your posts, not skim past them because they’re too long or cluttered with too much information. Content quality trumps quantity every time. So, keep your social media posts focused on one idea or topic.

#4 Create content that converts

Once you know what your audience wants, you need to provide value for them. To accomplish this, you must create the right type of content for your audience and determine how much competition there is in terms of search engine optimization (SEO). A keyword analysis is of utmost importance here.

Then, share the content via social media channels like Facebook and Twitter. You can also use email marketing software such as MailChimp.

#5 Use a Social Media Management Tool

A social media management tool can help you schedule posts, monitor mentions, measure engagement, and manage multiple social media accounts.

If you are a small business, you probably lack the resources to dedicate full-time employees to maintaining your social media presence. So, you can use a social media management tool and let one or two employees handle all your social media handles.

Facebook and Instagram have a dedicated web app to manage posts on those platforms. So, you do not have to invest in a third-party tool if you are posting content there.

#6 Carefully Choose Where You Spend Your Energy

Maintaining your online presence on every social media platform is an amazing feat to achieve. However, it is not always a necessary one. As we mentioned earlier, you are likely to cater to a specific demographic. That demography is most likely using only certain social media platforms. So, it is only logical that you produce content for that demography and the platforms they use the most.

Producing content for every existing social media platform will not make any sense. For instance, artists promote new material mostly on TikTok these days instead of on Facebook and Instagram. That is because TikTok is where they have a better chance of going viral because of how fast the content spreads on that platform. You, too, will have to make these choices when branding your eCommerce services on social media platforms.

Success is difficult to come by in the eCommerce industry. However, implementing proper social media marketing strategies can make that happen for you without too much trouble.