Unlike many other products that are instantly reached for based on brand recognition, most people don’t take enough of an interest in wine to have a particular brand they go back to time after time.

That’s why wine label design is one of the most important marketing tools wine manufacturers have available to them. From the classic, elegant designs to those that bring some humor to a sometimes snooty industry, wine labels are there to catch our attention.

Wine labels convey many things: flavor, variety, even the situation that a particular bottle is suited for. Most importantly they convey a mood designed to grab the target market of the winemaker, whether we’re talking about younger party-goers who like funky labels or wine connoisseurs who prefer a traditional label.

With so many types of wines from so many regions, there’s a huge amount of market competition. Winemakers rely on label and brand design to help them step up their sales more than ever before. Check out some of the best examples in innovative wine label design.

Novak 500 Wine Label by 43’oz Design Studio

Vintage Wine Label Template on Envato Elements

Uco’s Playground Wine Label by The Kings Jewels

Nocturnalis / Durinalis Wine Label by Marcel Buerkle

Vintage Red Wine Label Template on Envato Elements

Oddfello Wine Collection Label by Mario Milostic

Picky Magpie Wine Brand by The Labelmaker

Vintage Wine Branding Template on Envato Elements

Vent de Folie by Ezi Brand Design

Microvinifications Label Design by Karystios

Wine Bottle Mockup Template on Envato Elements

Eleven Wine Brand Design by Robert Stakenburg

19 Crimes Wine Bottle by Egor Myznik

Wine Bottles Mock-Up Templates on Envato Elements

Orbelia Pet Nat Label Design by The Labelmaker

French Bar Wines Label Design by Doubleknot Creative

Wine Bottles PSD Mockups Vol. 1 on Envato Elements

Klipsun Wine Label Design by Doubleknot Creative

Downtown Urban Winery Brand by The Labelmaker

Vintage Wine Set Labels Template on Envato Elements

Bey Merlot Label by Beloxx

Source & Sink Label Design by Gatto Design

Wine Bottles Mockup Templates Vol. 3 on Envato Elements

Pisse de Renard Wine Label by Regicollis

Majestic Loves Wine Labels by Jean Jullien

Champagne Bottles Mockup Templates by Genetic96

Saint Clair Family Estate Branding by The Creative Method

Muran Rose Bottle Design by Fabian Krotzer

Gratsi Grandpa’s Poker Wine by Jonathan Schubert

Wine Bottle Mockup on Envato Elements

RedThumb Natural Wine Label by Brian Finke

The Invisible Man Wine Label by Estudio Maba

Zoo Theme Wine Label by TristanV

Saracina Vineyards Package Design by Gatto Design

Boute en Train Label by Ezi Brand Design

The Governor Wine Label Design by 43’oz Design Studio

Fatal Wine Label by Oveja & Remi

Malabarista Gran Corte Label by Oveja & Remi

Sike Balázs Winery Label Design by Eszter Laki & Réka Imre

Pandora Wine Label Design by Nestorsen

Beneduce Classic Series Label Design by Abraham Lule & Corey Lewis