Defining your target audience is a fundamental step in any design project. That’s where persona templates come into play. With our collection of persona templates, you can kickstart your user-centric design process.

Persona templates are invaluable tools that help UX designers visualize and understand their users’ needs, expectations, and behaviors. This collection has templates suitable for all those needs in Illustrator and PowerPoint formats.

Whether you need a user persona template, customer persona template, or buyer persona template, you’ll find it here. Each template is designed to assist in establishing a clear, comprehensive understanding of your target demographic for your design projects. They’ll help in creating nuanced user, customer, and buyer personas that drive insightful design solutions.

Let’s dive in and explore the collection.

UX Persona Document Templates AI & EPS

This is a customizable, professional-grade personal template for UX design projects. This fully resizable kit includes 4 color schemes and comes in both Illustrator and EPS formats with sizes to fit A4 and US letter. You can fully edit and customize the design to easily create your user and buyer persona sheets for various types of projects.

Proto-Persona Card Templates AI & EPS

This is a must-have persona template kit for UX designers to efficiently research user experiences. These templates, with their innovative wireframe style, are adaptable to a broad spectrum of professional projects. The Proto-Persona Cards enable swift, effective user hypotheses gathering and ensure that team members remain focused and coordinated. They’re customizable, easy to understand, and readily available for web and print projects.

Minimal Persona Document Templates AI & EPS

A user-friendly persona template designed for UX professionals. This easily customizable template can be edited in minutes, for both print and web formats. Notable features include a set of resizable vector files, circular and linear graphs, and is 100% made with free resources. The formats supported include Illustrator, EPS, and PDF.

One Page Personal Brand Style Guide

This is a versatile one-page persona template designed to assist UX designers in creating effective personal branding sheets as well as user personas. Filled with smart visuals and easy-to-edit features, this guide enables you to clearly communicate your brand’s identity, values, and vision. You can fully customize it to create various types of buyer and customer personas as well.

PowerPoint Persona Templates

Customer and Buyer Personas PowerPoint Template

This PowerPoint template has all the necessary layouts for creating in-depth personas. Containing 20 unique slides, with a total of 200, it offers persona research questionnaires, empathy maps, profile templates, and more. With 10 pre-made colors and easy customization through editable shapes, this template will make things much easier for you to design buyer and customer personas.

Buyer Persona PowerPoint Template

A useful PowerPoint template that swiftly outlines your customer profiles. Composed of 20 unique slides, it offers slides for creating detailed insights into a buyer’s mindset and behavior, helping your team make data-driven decisions. Available in five color schemes with both light and dark backgrounds, this template is fully customizable.

User Persona PowerPoint Template

This PowerPoint template is perfect for business and personal needs, especially for making simple persona profiles. Customizable to your preference, this template features 150+ slides, 5 color variations and includes animated slides to bring your presentations to life. It also offers professional elements like a gallery and portfolio slide, pixel-perfect illustrations, and handcrafted infographics.

Behav – Buyer Persona PowerPoint Template

This PowerPoint template comes carefully crafted by professionals for building buyer personas. It features a clean, modern design with 20 unique, fully editable slides that are sure to impress. With vibrant colors, widescreen formatting, and incorporating both PPT & PPTX formats, this template elevates any presentation to a professional level.

User Profile, Team & Strategy Template

An interactive PowerPoint template designed to help you create impactful user personas and team presentations. It offers over 30 unique slides, customizable charts and elements, and both light and dark themes. Easy to use and adaptable, this template enhances your business development stages with comprehensive brand touchpoints.

Social Media User PowerPoint Template

An elegant, minimalist PowerPoint template for developing user personas. This template, with a clean, flat design, comes equipped with built-in infographics specifically geared towards social media user profiles, making it perfect for businesses looking to outline their social media marketing strategies. With easy color customization and a wide array of other features like unique slides, vector icons, and both light and dark versions, it’s a versatile asset to have.

Buyer Persona PowerPoint Presentation Template

This PowerPoint template is a professionally designed slideshow perfect for creative buyer persona presentations. Boasting 30 easily customizable slides, an easily editable design, and drag-and-drop image placeholders, this template can seamlessly transform your information into a sleek, engaging presentation.

Customer Journey Map (CJM) for PowerPoint

This PowerPoint template provides 26 unique slides for creating presentations related to the customer experience journey. It facilitates creating impressive slides, thanks to editable shapes and customizable color themes. It includes many useful slides like marketing channels, sectional customer journey models, testimonials, contact management, and pricing tables.

Customer Journey CJM or Experience Powerpoint

The Customer Journey CJM PowerPoint template is a comprehensive template specially designed for mapping customer experiences and user profiles. Featuring 20 unique, editable slides (200 in total) in various designs, it provides blueprints for Customer Journey Paths, Marketing Channels, and Experience Programs among others.

Best Free Persona Templates

Free Buyer Persona Infographic Template

This free template is perfect for creating a more visual buyer persona design with colorful elements and shapes. It comes in Illustrator AI and EPS file formats so all of the objects in the design are customizable.

Free Buyer Persona Template

This buyer’s personal template also features a colorful and creative design. It’s ideal for making simple and straightforward buyer and customer persona designs using Adobe Illustrator.

Free Buyer Persona Template AI, EPS

You can use this persona template to craft a more informative profile of your customers. It includes more space to feature extensive details about the buyers. This template also comes in EPS and AI formats.

Free User Persona Template for Figma

This template pack has 4 different user persona templates for you to choose from. They are also available in light and dark color themes. You can easily edit them using Figma as well.

Free Figma Buyer Persona Template

Another free buyer’s persona template for Figma. This one comes in both vertical and horizontal layouts. They are perfect for creating detailed customer profiles.