Artificial intelligence, or AI, is one of the best and newest ways to increase the results and efficiency of your marketing campaigns.

But what is AI marketing, exactly? How does it work, and how can you start using it? Keep reading to find out!

What is AI marketing?

AI marketing is the use of artificial intelligence technologies to improve how you promote your company and interact with your leads and customers. AI helps you analyze your marketing data and automate marketing processes, improving your marketing’s effectiveness.

What is AI?

To get a better understanding of what AI marketing is, let’s take a closer look at the definition of artificial intelligence or AI.

AI is an umbrella term that encompasses various technologies that can perform tasks typically associated with human intelligence. Computer systems that use AI can perform many functions, from decision-making to visual perception to speech recognition.

Some other terms commonly associated with AI include:

• Machine learning: Machine learning is a subset of artificial intelligence. Machine learning algorithms enable computer systems to learn in a manner similar to humans by using algorithms to find patterns in data.
• Big data: Big data refers to large datasets that AI systems can use to learn and make decisions.

Ways you can use AI in your marketing

So, how can you use AI in your marketing? In this next section, we’ll look at a few AI marketing examples and explore how AI is used in marketing.

Choose the best keywords

One way you can use AI in digital marketing is to help you choose the keywords that will get you the best results in your marketing campaigns.

The keywords you target in your pay-per-click (PPC) and search engine optimization (SEO) campaigns are crucial to their success, and keywords can also help you choose which topics to create content about as part of your content marketing efforts.

AI-powered keyword research tools can help you find keywords to target, and tools like MarketingCloudFX can help you evaluate which keywords will provide your business with the best return on investment (ROI). These tools analyze historical data using machine learning to help you choose the best keywords for your campaigns.

Automate ad bids

AI can also help you streamline and automate your online ad management. AI tools can assist you in determining the bid amount that will get you the best ROI and automatically bid on online ad space.

As more data becomes available, AI can help you make better decisions for your advertising campaigns and adjust your bidding in real-time. In addition to bidding, AI marketing can help you adjust various aspects of your ads, including changing their content according to users’ preferences.

Personalize your website experience

AI marketing can also enable you to personalize the user experience on your website for individual users or groups of users.

As you gather data about your audience and how they interact with your website, smart marketing technologies can use this data to dynamically show content to users based on their preferences.

Say, for example, that you run an ecommerce clothing store. If someone previously viewed men’s shoes on your site, you could show that user men’s shoes when they arrive at your homepage.

Check Out a Website Personalization Case Study

Add chatbots to your site

Chatbots are another interesting use of AI marketing. Chatbots can answer common customer questions on your site, saving your customer service team time and improving your site visitors’ user experiences.

When you integrate AI with your chatbots, they can learn over time how to communicate more naturally with your customers and more effectively help them find what they need. As the chatbots gather more data and feedback, they continuously improve.

Analyze previous marketing campaigns

One of the most popular AI marketing examples is using artificial intelligence to analyze past marketing campaigns, giving you insight into their performance and how you can improve future campaigns.

AI allows you to analyze more data than you ever could manually and derive more advanced insights from your past campaigns. With the right AI digital marketing technologies, you can streamline how you analyze your marketing efforts and continually improve your campaigns’ performance.

Benefits of AI marketing

Artificial intelligence marketing offers many benefits to businesses, and as the technology improves, the potential benefits improve as well. Here are some of the most important benefits of AI marketing.

Improved ROI

AI tools can analyze historical data to help you determine which marketing tactics are likely to provide the best ROI. By helping you make better strategic decisions, AI can improve the ROI of your marketing over time.

Increased efficiency

Through AI marketing, you can make decisions faster and automate various aspects of your marketing, saving you time and helping your team get more done.

Improved user experience

Through personalization, chatbots, and other AI-powered tools, you can improve your customers’ experiences with your business. These improvements lead to better customer relationships and more customer loyalty.

More informed decision-making

Because AI enables you to analyze large sets of data and derives useful insights from them, you can use it to make more informed and strategic decisions. These decisions help you improve your marketing and various other aspects of your business’s operations.

Futureproofing

AI is going to be a big part of the future of marketing. Many of your competitors are likely already using it, and it will continue to become more prevalent over the coming years. Getting started with AI now helps you stay ahead of the competition and prepares you for the future.

How to get started with AI marketing

So, how do you get started with AI marketing? It might sound complicated, but it’s often easier than you might think, especially with the right tools. An AI marketing company like WebFX can also help you create an AI marketing plan and implement AI tools.

If you want to get started with AI for marketing, here are six steps to follow:

1. Evaluate use cases

A good first step is looking at potential use cases for AI in your marketing. Identify problems you believe AI can help you solve. This process will give you a starting point when looking for AI solutions.

2. Conduct research

Next, conduct initial research into AI solutions that you could potentially use to solve the problems you identified. Create a list of tools you could use and AI marketing companies that could help you. Gather information about the potential costs, the potential ROI, and what steps would be involved with implementing an AI solution.

3. Set goals

It’s also important to set clear goals for your AI efforts. Having well-defined goals before you begin implementing AI will help you stay focused and track your progress.

4. Find tools and AI partners

At this point, it’s a good idea to look at your list of potential tools and partners and choose the ones you’re going to use. Evaluate them according to your needs, their costs, the potential benefits, and how well they fit with your goals.

5. Create an implementation plan

Then, create a detailed plan for implementing your AI solution. If you’re working with a marketing company, they may help develop this plan for you. The provider of your AI tool will also likely have guidance on implementation, but be sure to create a plan that’s specific to your company’s needs.

6. Maintain and improve

As you implement your AI plan and enjoy the benefits of your new AI solution, be sure to track your progress and the ROI you get. You can then use this information to improve your AI tools’ performance.

Improve your marketing with the power of AI

If you want to improve the results of your marketing efforts, consider integrating AI into your marketing. If you’d like help using AI marketing, consider working with WebFX.

Our team can help you determine how best to use AI for your marketing, and our proprietary digital marketing software, MarketingCloudFX, makes it easy to integrate AI into your campaigns.

MarketingCloudFX uses AI powered by IBM Watson to analyze data, provide strategic recommendations, and automate your campaigns.

To learn more, check out MarketingCloudFX or contact us to speak with an expert.