Is your website not converting visitors?

Do you notice your bounce rate is sky high?

The main problem might be your landing page.

According to WordStream, the average landing page conversion rate is 2.35%. The best landing pages are converting over 5.31% or higher. That’s the benchmark you can measure.

In this article, we’ll go over some essential tips for landing page optimization. We’ll make sure to go over some of the most common mistakes and give you actionable tips on how to fix your website and implement a great converting landing page.

What Is Landing Page Optimization?

Landing page optimization is the process of improving on-page elements of a single webpage where your visitors land. The primary focus is not entirely on optimizing your entire site, but just that one webpage. The process resolves around A/B testing elements on a single page until you can maximize your conversion goals.

What are landing page conversion goals?

It is an evolving test and trial until you find the best optimization elements to increase your conversion goals.

1. Create An Optimized Website

There are a lot of things that go on to starting a website or starting a blog completely from scratch. One thing you can do immediately is to have a speedy website that is quick to load. The average attention of span of people today is less than a couple of seconds. If your website loads longer than that, then people would just leave the landing page, causing a huge bounce rate.

2. Design A High-Converting Landing Page

The first impression is key. You have seconds to capture the attention span of your visitors. A beautiful landing page design helps your visitors stick to your landing page longer. Now, not all of us are great designers or coders. That’s ok. There are landing page builders available where you can simply drag and drop pre-built templates. This helps you quickly design, implement, and test different elements until you find the one that fits the best for your goals.

3. Copywriting

You don’t need just generic paragraphs of what your landing page is about. Your visitors are smart. They know exactly what is landing page is about already because that’s why they clicked the link that leads to your landing page. Now, they are there on the landing page. Your job is now to make to convert towards your goals The headers and texts on the landing page are clear and concise with actionable actions.

• If your goal is to collect emails, describe how many people are on the email list and what the visitor can benefit from subscribing
• If your goal is to get a purchase, describe the benefits and features of your product and why you are the best one to solve their problem or help improve their lives

4. Images

Images are important to make sure that the visitors are in the right spot when they clicked onto the landing page. Have something prominent that stands out and speak out to the visitor. This could be you, the face of the brand, your product, the services you offer, or the happy customer testimonials.

5. Add Social Proof & Testimonials

Do you buy something on Amazon without reading reviews? I wouldn’t. I want social proof. I want to see other people’s experiences and their thoughts on the pros and cons of the offer or product. A great landing page is to make your offer transparent and irresistible by eliminating obstacles of doubt. The best way to do this is to add reviews and testimonials from your past customers.

Your visitors clicked to your landing page for a reason. People want to feel relatable. Include past customers’ headshot and their quotes about their experiences with your product and offer. It’s even better if you can get a video testimonial.

6. Call-To-Action (CTA)

Call-To-Action tells your visitors to act now. You can add scarcity elements like a countdown timer or persuasive copywriting, telling your visitors this offer only last for a certain period of time. Scarcity plays a huge part in human psychology for people to take action.

7. Refund Policy

If you have a product or service offer, you need to include a refund policy. Your visitors may have never heard of you and your brand, they want reassurance that it’s a good purchase without any doubt. This landing page optimization is critical to remove any last barriers your visitors may have in their minds. It might be something simple like a money-back guarantee before a certain period of time.

8. Live Chat

It’s common for people to be curious and have questions about everything. In today’s time, people want instant gratification and instant answers. If you can add a live chat to your landing page, your visitors will be amazed by the great customer service you offer. If you show them quality customer support, in return they have a higher chance of taking action on your call-to-action offer.

9. Exit Pop-Up

If a visitor decides to leave your landing page, you show them an exit pop-up. This is one final way to grab the attention of your visitors to have them convert. Give your leaving visitors a huge incentive and reasons why they should accept the offer on your page. If you have an ecommerce product, you may offer the leaving visitor a massive discount. If you sell services, you may offer the leaving visitor free consulting.

Final Thoughts

If you want a higher conversion rate for your landing page, you need to capture the interests of your visitors as much as possible. A great landing page eliminates any visitor’s doubt while maximizing conversion. By using these tips described in this article, you are on your way to designing a great landing page.