Whether you are doing large-scale market research or just a simple registration form, you will need surveys to gather all-important information and feedback. These days, there are plenty of tools available that can help you efficiently collect all this data, making the process much easier. How to choose the right one is the question that we will answer today.

A great survey tool should be easy to use, mobile-friendly, secure, and offer real-time analytics, and integration with other tools. Let’s see how many of the most popular survey tools match these expectations: 

Jotform

Considered the leading no-code form builder in the market, Jotform is a comprehensive and user-friendly survey software that has been empowering individuals and organizations for almost two decades. Jotform makes creating forms and surveys simple, no matter your level of expertise. With its drag-and-drop interface, you can build custom surveys in minutes – no coding required. And if you’re in need of inspiration, Jotform offers over 10,000 customizable templates for various industries, from customer service, healthcare, and education to small businesses.

What sets Jotform apart; however, is its adaptability and focus on innovation. The AI survey generator helps you create tailored surveys with just a few clicks, saving time and effort. And if you’re working on the go, the Jotform mobile app lets you collect data offline, making it perfect for fieldwork or remote environments. Plus, with top-tier security features like PCI DSS, GDPR, and HIPAA compliance, you can trust that your data – and your users’ – is in safe hands. In fact, Jotform is certified at Provider Level I, indicating they have achieved the highest security standards under PCI regulations. It is safe to say that Jotform is built to simplify your workflow and help you achieve more.

Pros:

• Feature-rich drag-and-drop builder with a rich template library and widget options.
• High level security and compliance for sensitive data.
• Offline data collection using mobile-friendly forms with kiosk mode.
• Seamless integrations with tools like Slack, Google Drive, and CRMs like Salesforce and Hubspot, and multiple payment gateways including PayPal, Stripe, and Square.

• Logic-based workflows for smooth data collection, approval processes, and team collaboration. 
• Advanced data management with Jotform Tables, real-time analytics and export options for Excel or CSV.
• Surveys in multiple languages and multilingual support.
• Supports features like e-signatures, payments, and conditional logic.

Cons:

• Free plan includes branding, which may not suit all users.
• Advanced features like HIPAA compliance are only available on higher-tier plans.

FormAssembly

FormAssembly is another data collection platform, recognized for its Salesforce integration and security features. It mainly serves industries like higher education, healthcare, and finance. The platform offers dynamic forms with conditional logic, making it easy for users to create intuitive forms. It also has advanced workflows that automate data processing, which helps reduce manual work and improve efficiency. FormAssembly complies with standards like GDPR, HIPAA, and PCI DSS. On top of that, it provides built-in analytics and reporting tools, so users can track how their forms are performing and adjust their strategies for better results.

Pros

• Focus on security and compliance.
• Integration with Salesforce enhances operational efficiency.
• Dynamic forms and conditional logic improve user experience and data quality.
• Comprehensive analytics help optimize data collection and boost conversions.

Cons

• Pricing may be prohibitive for small businesses or organizations with simpler needs.
• Slightly steeper learning curve for people who are new to form-building.
• Limited features for those seeking simple form-building or survey-making capabilities.

Typeform

Typeform is a survey and form-building platform known for its one-question-at-a-time format. It offers customizable templates with an emphasis on aesthetics. The platform focuses on simplicity and user-friendliness, providing a straightforward experience for both creators and respondents. Typeform is ideal for businesses, marketers, and educators looking to capture information in a more human-centric way. Their advanced logic branching feature allows users to create personalized question paths based on respondents’ previous answers. This tool also integrates with platforms like Slack, Hubspot, and Mailchimp. On top of that, Typeform includes AI-powered survey creation, so users are able to generate forms quickly.

Pros:

• User-friendly design boosts response rates.
• Customization options for branding and media-rich surveys.
• AI-powered tools save time during survey creation.
• Integrates with popular apps for workflow automation.
• Ideal for design-focused businesses seeking polished forms.

Cons:

• Limited advanced features for managing complex survey workflows.
• Pricing scales quickly with increased response limits.
• Free plan offers limited responses and features.

AskNicely

AskNicely is a customer experience management platform helping businesses collect and act on real-time feedback. It is built around the Net Promoter Score (NPS) framework and specializes in using simple, automated surveys to evaluate customer loyalty and satisfaction.  The platform helps businesses spot trends, address issues, and enhance the overall customer experience. It does this by collecting feedback right after customer interactions, whether through email, SMS, or the web.  AskNicely integrates with tools like Mailchimp, Microsoft Teams, and HubSpot. This connectivity ensures that feedback data is centralized and actionable. Additionally, teams resolve issues efficiently with the automated follow-up workflow feature of AskNicely.

Pros

• Measuring and improving customer loyalty through NPS.
• Automates feedback collection and follow-up actions, saving time and effort.
• Integrates with popular CRM and workflow tools.
• Simple, user-friendly interface with actionable insights.

Cons

• Primarily focused on NPS.
• Integration processes may require additional effort.
• Lack of control over individual responses

Formstack

Another platform we’d like to mention is Formstack. With this tool, users can create custom forms and automate workflows. This tool also has a drag-and-drop interface similar to the rest of the tools on this list, and it helps users to quickly build forms, surveys, and workflows. With over 350 templates available on its website and integrations with popular tools such as Salesforce, HubSpot, and Google Workspace, Formstack simplifies data collection and task automation. Its workflow automation further helps users save time by streamlining tasks like approvals, document creation, and email notifications.

Pros

• Workflow automation simplifies complex processes.
• Integrations with popular CRM and productivity tools.
• A template library tailored to various business needs.
• User-friendly interface with customization options.

Cons

• Pricing may be prohibitive for small businesses or individual users.
• Some integrations or workflows may require additional setup effort.

Conclusion

Well, there you have it! These five survey tools each bring something unique to the table. The right choice ultimately depends on your specific needs, like budget, features, and the kind of data you want to collect. So, take a closer look at what matters most to you and pick the tool that fits your workflow best.