10 Things Small Business Owners Must Consider When Building a Website
A website is the need of every business, whether it is small size, medium-size, or large-size. According to Fundera 64% of small businesses run a successful website, whereas, 11% don’t see value in it.
However, for small businesses, a good design website not only helps the entrepreneurs sell their products/ services, but it also allows their business to distinguish themselves from competitors. Moreover, it tells the audience that your company exists.
The Web is full of material, and we’re not just talking about the content but about its design and other things too. From thorough customer testimonials to SEO based articles; here we’ve discussed the main things that every small business website owner should consider.
Let’s dig into the details!
1. Solid company profile
The audience or you can say ‘target audience’ who stumbles upon your site, shouldn’t feel trouble investigating what exactly you do. When writing the ‘about us’ page, clearly state what your business is about and on the homepage sum up all your products/ services. A short, clear description is more than enough to define who you are.
2. A meaningful domain name
Your domain name acts as your brand identity. When creating a domain make sure you target the main keyword, so a user knows what your business is about. For example, if you’re creating a fashion website, the domain name must include the word fashion, so it should be easy for a user to remember it. Don’t make things complicated rather, keep it clear and specific.
3. Easily navigated site map
A site map is vital for guiding visitors to the things they’re searching for. It means that the navigation of pages is easy. It would help if you used dropdowns in the navigation menu to make it easy for visitors to see the content under each page.
4. Fresh, unique content
Content is king! Google loves quality yet non-plagiarized content. Make sure you add fresh content on your site; whether it’s home page content, about us, or blogs, all should meet search engine criteria.
The user always looks for something new and interesting. If your site provides them the sufficient well-written and valuable information, they will come back to you again and again.
Best online writing tips:
– Break your content into short paragraphs, with eye-catchy sub-heading if necessary
– Make short sentences
– Use bullet points to make it more readable
– Highlight important words.
Did you know?
For SEO, fresh content is like a goldmine. That means if your content is informative, engaging, creative, and easy to read, you don’t need to worry much about SEO.
On the other side, if your SEO skills are high, but the quality of content is poor, your site will rank lower in search engines.
Whatever blog you upload on your site, share it in your social media feeds to get good traffic from those platforms.
5. Know the SEO basics
The term SEO stands for “search engine optimization.” To make your small business website boost in Google, you will need to learn the SEO basics such as on-site optimization techniques, creating backlinks, guest posting, and other tricks to it more accessible by a search engine. However, there’s no need to adopt black hat SEO techniques to rank well among competitors.
Just make sure to code your site correctly–––target the correct keywords, do internal linking, name your page titles correctly, and add high-resolution quality images and videos, where necessary.
6. Include contact information
Remember, your goal is to grab customers and sell products or services to them. When someone is visiting your site, they might want to get in touch with you to ask for more details about the business or anything like that.
Updating contact information is essential to the site, but the right place to add it in the top left/right corner of the home page. Moreover, you can add contact details on every page of the website, which helps visitors contact you more easily.
Add business phone number, e-mail address, and an inquiry form. Likewise, you can include your office address (location of all offices), and your location in Google maps.
Generally, business owners add their contact numbers and don’t consider adding other information, which is wrong. The purpose is to provide convenience for visitors to communicate with you shortly.
Make it easy for all to get in touch with you or your sales agents.
7. Call to action
When you visit any business website, you must have noticed a call to action, right?
You can call it ‘the other way of communication’ where the site owner wants their customers to call them for a free quote, register exclusively for online coupons by clicking sign up, add products to the cart, etc.––by using special highlighted buttons. The more you make your site design easy, the more it will be easy to grab the visitor’s attention.
8. Add logo to the site
No matter how well you design your website, but if there’s no business logo attach to it people will doubt your existence. It means you’ll first need to think about getting a professional logo from the best logo designing services near you.
9. User-friendly design
Online visitors often search for a user-friendly website. If they feel your site color is too loud or too dull or not appropriate according to your niche they will never return back. To enhance the user’s experience, you need to design the site according to your target audience. In the end, simplicity and relevancy are the best bet.
10. Choose the best hosting platform
These days hackers are everywhere. They keep their eye on the business’s website and so you need to keep it protected 24/7. It is imperative to have a secure and well-reputed hosting company to keep your site running and the hijackers out; otherwise, it could cost you and your customers.
For many small business owners, your website can either make or break your business. Therefore, we would advise you to contact the best website development service providers who’re not only great in their services but affordable too.
Thank you for reading!