Anchorage is one of the biggest cities in the state of Alaska in terms of population. With an economy that is powered mainly by tourism, oil, and the military, it is probably the most “American-esque” city that you can visit today.

Anchorage is also a great place for businesses, and while residents enjoy much of what other U.S. cities have to offer, it does lack in certain aspects. Good furniture stores are not one of them.

The right entrepreneur can make a killing in this city as a lot of your competition is legacy-style furniture brands that prioritize a traditional approach to furniture design.

In this article, we will be exploring what to keep in mind when thinking about opening a furniture store in Anchorage, Alaska, with particular reference to why good web design is going to be critical for success.

How a Good Website Can Make All the Difference

Anchorage has a relatively young population, with the median age being only 33.9 years, a good deal lower than the national average of 38.8 years. One of the benefits of having a young population is that they are more likely to use the Internet to discover new businesses and options in the city.

Thus when you are starting a business in Anchorage, web design should be something you pay close attention to. Review boards and online communities like Reddit can definitely help a business, but people who hear about your business are going to want to find your online presence, and the obvious solution is to have a website.

More importantly, you also want to have a website that is designed in such a way as to attract potential customers organically.

This is done by ensuring your website is search engine optimized and follows the latest algorithm guidelines, such as Google’s E-E-A-T (Which refers to content that is created with Experience, Expertise, Authority, and Trustworthiness).

You can design a website yourself using WordPress or any other web designing platform. Most of these platforms allow you to design an attractive website. You can also optimize the SEO aspects of your website by using the various free and paid plugins available for support. But if you’re not confident, you can also hire an Anchorage web design company to help you with your requirements.

The reputation of the web designer is obviously something you should consider. You can look for reviews on Google or Yelp. You can also check some of the award winners in the area. For example, UpCity gave the award to the best providers from states in the US and provinces in Canada, and they chose Bianca Frank Design from Anchorage.

Well Designed Websites are Good Websites

However, Optimization is but one side of the puzzle. You also want to feature a website that is able to convey the message that your offerings are going to be exactly what your visitors are looking for. This involves paying close attention to design as well.

A well-designed website would allow you to showcase furniture offerings with high-quality images, detailed descriptions, and even augmented reality options that allow people to see what the item would look like in their home.

You also get the chance to convey your brand’s story and values and offer promotional sales, discounts, and other offers that can encourage visitors to try out your products. Space to showcase reviews and testimonials can also make a good website well worth the cost.

Don’t Forget the Power of Good Copy on Your Website

The text that appears on a website’s landing page and describes products is often called “copy”. Well-written copy has the ability to persuade a visitor to make a purchase instead of just perusing your website and moving on. Copywriting is a full-fledged industry, and its effectiveness shouldn’t be underestimated.

Good copy paints an aesthetic picture and is concise, informative, and persuasive. It doesn’t make false promises and isn’t misleading. When selling furniture, you don’t need to have complex and big words. You need effective words.

Copywriters across the world are familiar with the 4C’s in writing good copy. Clear, Concise, Compelling, and Credible. If you are hiring a web design firm that will take care of copywriting, consider verifying if their work is true to these guidelines.

Conclusion

Anchorage is a great place to live and can provide you with a typical big-city experience for the most part. However, there are some areas, such as the availability of good furniture options, that make it tough for residents. The lack of an Ikea or other sleek furniture options makes for a great opportunity for new players.

Entrepreneurs that choose to build a new furniture brand here can benefit greatly from a well-designed website that allows the young population to discover and learn more about your new enterprise.