Most companies, especially those with an exclusively online business model, make sales, process transactions, market their wares, and do so much more through their websites. Thus, a good website can play an essential role in increasing the profit and reputation of a business. This is why web designing has become one of the most demanding skills in the market today.

Since website designing is a complex job, web designers often look for tools that can give them maximum freedom and efficiency. Webflow is one of the most popular web development tools that can be used to make attractive websites efficiently. Because of its user-friendly features and benefits, Webflow is gaining popularity, especially among web designers.

So if you’re a web designer or just a business owner who would like to build a website on your own, check out these tips that will help you design a great website using Webflow.

1. Define Your Website’s Identity

If you’re a new Webflow developer, it is one of the most important tips that can help you make an attractive website. It’s extremely important to understand what is the purpose of the website you’re working on and how it can reach the target.

With the designing tools of Webflow, it’s quite easier to give the website a proper look. But you need to have a good idea of the goals and objectives of that website.

If you’re designing for an e-commerce website, you have to make an attractive website that can attract customers and help them purchase their desired products from the website. But if you’re building a portfolio website, you have to make an alluring design and showcase achievements, and highlight key points in an eye-catching manner. In this way, it can generate more visitors to the website.

Besides, it’s also important to keep the interest of the viewers on the website for as long as possible. For that, you need to think about the entire visual and user experience of the website. You have to make the layouts easier to access and navigate so that the viewers can spend a good amount of time on the website.

2. Prepare Content

After figuring out the website’s identity, the next step is to make a structure of the content that you want to add to the website. The main purpose of adding content is to keep the viewers engaged and hooked. First, you have to look at the other competitors and similar websites. You need to observe and analyze what content they have added to their website and how. Then you can make a content plan based on your own ideas and an analysis of what’s already out there.

To make your content more attractive and eye-catching, you can use some great tools of Webflow that will immensely help you to bring out your creativity. Webflow can provide you with some amazing design elements and content organization plans. Take inspiration from these designs and bring out your best design.

While planning content, you need to make sure that the content is suitable for your target audience. For instance, for an e-commerce website, you have to include content that’ll support product pages and increase traffic. There are several types of content like videos, blogs, downloadable content, audio files, and so on. Choose the types of content that will create more interest in among your target market.

3. Use the Right Color Schemes

Color schemes are one of the most important factors in making a good website. It’s crucial to put the right colors on the website that goes with your brand and creates a positive impression on the viewers.

As Webflow offers a wide range of color schemes, it can get a bit overwhelming to choose the right color pattern for the website. Putting too many colors can often hamper the aesthetic side of the website. So you have to be clever while choosing the color palette.

When it comes to choosing the desired color palette, think about what kind of emotions you want people to associate with your website. For instance, if you want to create a sense of trust and reliability in your website, choose colors like deep blue or navy blue. But if your target market is young and you want your website to look fun, you can go for colors like yellow, orange, etc. On the other hand, you can use green color to represent sustainability and environment-friendly features.

4. Put the Best Quality Images

Images can often create a major impact in the minds of the viewers. The first thing they view on the website is the photos. Poor quality and unrelated images will create a sense of annoyance among the viewers. An irrelevant picture can also damage the brilliance of the website. So you should be careful while putting pictures on the website.

To improve the overall quality of the website, you can include high-quality images first. There are a variety of stock photos out there but choose only those that are relevant to the website. Besides, you have to crop and edit the pictures to fit into the layout of your website design.

While choosing pictures for the content, remember to put an image that suits the context of the content. When inserting pictures and photos on the website, be sure to check the format. Picture formats can make a huge difference in loading and viewing your website – whether your website is adequately mobile-friendly or not and things like that.

5. Keep a Consistent Typography

Typography is an important aspect in terms of the readability of your website content. If the fonts and the letter are not easy on the eyes, it will be very difficult to engage visitors with your site beyond a certain point.

From instructions to hyperlinks, you have to use many texts while designing a website. But all those texts need to be consistent. That’s why you must put all texts in your profile in the same size and format. Headers, links, or body text, all these items should have the same style. In this way, you get to keep the readers engaged with consistent typography.

When choosing fonts, you have to analyze which one would be preferable to the target customers of the website. Fonts can improve the look and feel of a website. While choosing typography, think about how the text alignments and spacing will look to a new viewer. This will help you make the right decision in choosing fonts and other text-related items.

6. Improve the SEO

Since marketing has gotten more competitive than ever, businesses are focusing on improving the SEO of their websites. SEO influences how well a website appears on the search engine. Every website owner wants the highest amount of traffic to their website. The importance of SEO in web design is also increasing day by day. So you need to have elements that will improve the Search Engine Optimization (SEO) of the website.

There are several ways to boost your website’s SEO. Webflow has a dedicated SEO tool that will help your website reach the top of the search list. You can also use SEO-friendly header tags, titles, and meta descriptions in your website content. Keywords play an important part in SEO so make sure to use SEO-friendly keywords in your content.

7. Make Responsive Designs

Previously, people used to view websites only through computers. But now, the scenario has changed drastically. Because of technological advancements, most people spend a lot of their time on smartphones and tablets. So there is a high possibility that your designed website will be viewed from many different kinds of devices. So you need to make sure your website is optimized for all kinds of devices, especially smartphones.

Most smartphones have different screen sizes and capabilities. So you have to offer a similar experience for your website across all devices. For a better view of mobile devices, you need to improve your UX and UI.

Most people won’t visit websites that take a long time to load. So reducing the loading time of your website is also important to have more traffic. Besides, many animations and illustrations might not be accessible or visible on mobile devices. You can resize those or take measures to make them visible on all platforms.

8. User Testing and Feedback

It’s a major part of designing a website. Users and viewers are the main judges of how good a website is. No matter how good a website looks from a designer’s perspective, viewers’ opinions should always matter the most. That’s why before publishing the website, you need to conduct user testing.

You can make a draft of your website and ask random people or friends, given that they fit the demographic profile of your target audience, for feedback. In this way, you can get the viewer’s take on the overall look and feel of the website. Then you’ll have the opportunity to make adjustments. You can also check the loading time of the website and see if any correction is needed.

Conclusion

A great website is a representation of a designer’s skills and abilities. The tips you just learned can help you design amazing and creative websites with efficiency. With Webflow’s various designer-friendly tools, you can reach your full potential as a designer and deliver exceptional websites that please the eyes and drive quantifiable results.