SEO is the most crucial factor in the success of any e-commerce business. It allows you to build an online presence optimized for search engines, which in turn helps drive traffic to your site.

Building a strong online presence is essential for any e-commerce business because it increases the chances that people will find you when they’re looking for something you sell. The more people who know about your company and its products, the more likely they’ll buy from you instead of going to a competitor’s site.

SEO also helps increase sales by improving the user experience on your website. When visitors can find what they’re looking for quickly and easily, they’re more likely to stay on your site longer and make a purchase. SEO also helps with brand awareness, which means that people are more likely to remember your brand because of its online presence and its higher ranking on search engines.

However, e-commerce businesses often make several mistakes when trying to optimize their platforms for search engines. This can negatively impact the business. So, to ensure that you don’t do the same here’s a list of the most common SEO mistakes e-commerce businesses make and why you should avoid them.

Slow Website Speed

Slow website speed can be a death sentence for your e-commerce business. The average site load time is two seconds. If yours takes longer than that, you’re losing customers. Slow website speed is one of the most common mistakes e-commerce businesses make. According to research, if your site takes more than three seconds to load, 40% of users will abandon it.

Also, if your site takes too long to load, it will not only frustrate customers but also make it harder for search engines like Google to index your site and rank it higher in their search results. So, you will have a harder time getting traffic from organic search, which can negatively impact your conversion rate and ultimately hurt your e-commerce business.

Duplicate Content On Your Website

Duplicate content is one of the biggest SEO mistakes e-commerce businesses can make. It’s bad for SEO because it dilutes your site’s authority, making it seem like multiple copies of the same content are being published on the same site. This is a big red flag to search engines that they’re not getting the most relevant results.

When content is duplicated across more than one page of your site, Google sees it as a sign that you’re trying to game the system and rank higher than you deserve. That will lead to penalties that hurt your rankings and visibility in search results, which means fewer eyeballs on your products or services.

Not Doing Enough Keyword Research

E-commerce businesses that don’t conduct enough website analysis or keyword research are missing out on opportunities to improve their search engine optimization. Many companies don’t realize how big of a role keyword research plays in SEO, but its influence on your page rankings is undeniable.

Without proper keyword research, you can’t optimize your site for the keywords you want it to show up for in search results, which could mean that potential customers won’t be able to find you when they’re looking for what you sell.

According to the SEO experts, such as those at Arcane Marketing, keyword research is what can drive the right audience to your platform or business. Without proper research, you’ll likely end up using keywords that are not applicable to the products or business, or you’ll end up using keywords that won’t cater to your potential customers’ queries.

Not Optimizing for Mobile Devices

If you’re an e-commerce business, you should know that the average user spends most of their time on the internet on a mobile device. In fact, according to one study, 73% of sales come through mobile devices. That’s why optimizing your website for mobile devices is so important for SEO.

If your site isn’t optimized for mobile devices, it will be harder to rank in Google’s search results. It could even get completely de-indexed if Google finds that it’s not a good experience for its users.

If users can’t access your site easily from mobile devices, they’ll bounce off of your site and go somewhere else. That’s bad news for your SEO and conversion rates.

Keyword Stuffing

Keyword stuffing is a major SEO mistake that can get your site penalized and hurt your search rankings. The practice of stuffing keywords into content to rank higher on Google has long been discouraged by the search engine itself, and it’s not hard to see why. When sites unnaturally use keywords, they tend to be less relevant and useful to their users.

This mistake is bad for SEO because it can make your website look spammy and unnatural. It can also hurt your rankings if the search engines think that you’re trying to manipulate their algorithms.

Almost 80-90% of e-commerce businesses fail to make it big. Only 10% or less can succeed in this industry. So, you must avoid these mistakes at all costs and ensure proper SEO for your platform. Otherwise, your business, too, will fail to succeed.