The goal of running a business comes down to revenue, and the key to driving revenue is to advertise your company. For that reason, marketing is essential for the success of your business. But how can you market your company?

In today’s world, the best possible location for promoting your company is the Internet. Online, you can reach a vast audience of relevant leads through a variety of strategies. You must figure out which strategies work best for your business to maximize results for your company.

If you’re feeling lost, don’t worry — we’ve got the answers you need! Just keep reading to learn more about how to advertise your business online. Then subscribe to Revenue Weekly — our email newsletter — to get more marketing tips from the agency with over 785 client testimonials!

For even more digital marketing advice, sign up for the email that more than 190,000 other marketers trust:

Revenue Weekly!

Sign up Today!

How to market your business: 7 tactics

The Internet is a vast place, and it can seem daunting to try promoting your business there. But the truth is, there are a handful of simple strategies you can use to advertise your company online.

Here are seven expert-level tips on how to advertise your business!

1. Practice SEO on your website

Search engine optimization (SEO) is a digital marketing strategy that focuses on optimizing your web content to rank in relevant Google search results. SEO is a key component to helping improve your website’s performance. 

When you optimize your site for SEO, you significantly increase its chances of ranking high in search results. Some ways you can improve your on-site SEO include:

• Integrating relevant keywords into your text content
• Optimizing your images
• Using HTTPS on your site
• Earning backlinks for your content
• And more!

When you implement each of the above tactics, you’ll drive more qualified site traffic through Google!

2. Craft engaging web content

It’s not enough to bring users to your website — you also need to have something there that encourages them to stick around. You need your site to feature some compelling content to keep site visitors engaged with your business.

Your content should be mostly informative, educating users about your business and industry. It can take various forms — written content like blog posts is a very effective way to draw people in, but you can also use formats like video.

Ultimately, your content should serve to get users interested in your business and set them on a path toward converting.

3. Run paid ads through Google

Another useful method for promoting your business is to run paid ad campaigns in Google. You can do this through Google Ads, where you can create and optimize your ads.

In Google Ads, you can bid on specific keywords you want to target. With an optimal bidding strategy and a high enough Ad Rank, you can get your ads to display at the very top of search results for your target searches.

You can also use Google Ads to run display ads, which appear in the margins of third-party sites. These ads are visual, usually appearing as boxes or bars. However, they — just like search ads — ultimately lead users to landing pages that push them toward converting.

4. Create a Google Business Profile

If you’re targeting a specific geographical area,  you could benefit from appearing in local searches. For instance, if someone searches for “construction company near me,” you want your construction company to appear in those results if that person is in your area.

Fortunately, there’s an easy way to accomplish that — you can set up a Google Business Profile for your company. Fill out your profile with information like your location and hours of operation. The more information you include about your business, the higher your chances of appearing in search results.

When someone performs a local search for companies in your industry, Google will often return a local 3-pack, which will include your Google Business Profile.

5. Send out marketing emails

Email marketing is yet another effective strategy for promoting your business online. It allows you to reach people right in their inboxes, and you can have your emails refer them back to your website to encourage them to make a purchase.

To get people to sign up for your emails, place email signup forms around your website. As your email list grows, you can have the benefit of knowing that everyone on that list signed up for your emails voluntarily.

You can then optimize your emails with tactics like personalization, where you address each email to the specific individual receiving it. You can even tailor the content of the email to the individual user based on their activity on your website.

6. Market your business on social media

Did you know that 80% of users have gotten advice on a product purchase from social media? That makes social media an excellent place to influence people’s buying habits, so you’d be remiss not to market there.

When you create a social media account for your business, you can use it to post engaging content that will draw in users. Then you can direct those users to your website, where they can become customers.

You can also run paid social media ads from your account. Those ads will appear in users’ feeds, and you can target those users based on specific information, like demographics or buying habits, to ensure that you’re reaching your ideal audience.

7. Practice good web design

Social media, SEO, email marketing — where’s the one place they all lead? The answer is your website. Your site is a hotspot for conversions, so it’s essential that you take the time to optimize it for a positive user experience. It should both look good and function efficiently.

Some of the ways you can improve your web design include:

• Optimizing your page speeds
• Making your webiste more mobile-friendly
• Creating an intuitive navigation setup
• Branding yourself through your visual design
• And more!

With a top-tier web design, you’ll retain all that traffic your other marketing tactics bring in, and even nurture those leads toward a purchase!

Independent research from Clutch has named

WebFX the top SEO company in the United States.

Over 200 WebFX clients have been interviewed by Clutch to discuss their experience partnering with us.

Check out more Clutch Reviews

WebFX can help you advertise your company online

Now that you know more about how to market your business online, it’s time to start putting that knowledge into action. But if you’re still unsure precisely how to execute it, don’t worry — WebFX can help!

By partnering with us for our digital marketing services, you can set your marketing efforts into the hands of trusted professionals with over 25 years of experience in the digital marketing field. We can’t wait to create a marketing plan that helps your business drive more leads and revenue!

To get started with us, just call 888-601-5359 or contact us online today!