When AI first reared its head as a technology, no one really expected it to become a business prerequisite. As the technology has evolved and adapted, however, creative analysis tools have become a cornerstone of the design and marketing industries. Here’s how creative analysis tools help design and marketing both, and why they’re essential to the smart modern business.

How Can Creative Analysis Tools Help?

What makes these tools so powerful in the modern marketing world? Firstly, it’s important to realize that hard-sell marketing is a thing of the past. Sure, you can put out a pricelist with some products and hope for the best, but don’t be surprised when the ROI is disastrous.

Instead, marketing has become a process of building brand authority and trust with your public, and helping them understand how your brand makes their life better. You’re working over different channels, from social media to websites and beyond, and may well be running quite complex campaigns. You’re using everything from amazing content to strategically placed paid ads to get your name and product out there.

So, how’s that working for you? Which platforms are bringing great ROI, and which ones are flopping? Does your website accurately portray your brand? How could you tweak each campaign to work better? Which keywords, links, and images are performing the best and how do you create more like them?

If you can’t immediately answer those questions – and others – then it’s time to get real about creative analysis and marketing, and what’s working for you.

Leveraging Creative Solutions to Improve Marketing

Marketing is no longer a separate step to the design process. Instead, you want an integrated, seamless approach that builds your marketing into creative solutions. This will look a little different from industry to industry and brand to brand, but think along these lines:

• Video: How is your storyboarding? Are your topics unique and interesting? Is the sound and animation compelling?
• Animation: do 2D and 3D elements in your campaigns stand out? Are you using high-quality animation?
• Production: Why share others’ content and build their brands when you can create your own? A wealth of solutions for smart video production are out there. Use them.
• Banners: Are your banners eye-catching and driving interest to your brand? How are they building engagement?
• App Store Graphics: In a crowded marketplace, are you standing out with dazzling graphics that entice users?

If you’re not sure where to begin, look at creatives studio services to improve marketing performance, where the integration is built in for you.

Finding What Works

Knowing what’s working and what isn’t not only helps you keep marketing budgets tight and your advertising dollars working for you, but it also helps you better understand your target market and what appeals to them. This means proper creative analysis has immense potential to build your brand and marketing over time, as well as to reflect immediately in specific campaigns. Guesswork is never great for budgets!

Marketing Analysis vs Creative Analysis

So how does creative analysis different from marketing analysis? In a way, it doesn’t – it’s simply getting deeper into the process. Hopefully, you’re already using smart marketing analysis tools like Google Analytics to achieve goals such as:

• Tracking keyword and advertising performance
• Tightening and targeting campaigns to appropriate demographics
• Learning more about your target audience
• Personalizing and remarketing appropriately
• Boosting ROI

However, this tracks things such as click through rates. How do you know if the color of your banner is optimal, or if the font is turning people off from following your advertising? How do you know if you’re using the right images for your marketing efforts? That’s the point of creative analysis.

Until now, these matters had to be largely subjective; you would guess what was appropriate and appealing, and that will had to do. Smart use of AI creative analysis tools, however, take guesswork out of the equation.

Modern marketing hinges on having access to the very best data possible. Using creative analysis tools to boost your ROI and design campaigns that resonate with the people who need to see them just makes sense.