An Instagram landing page is a standalone web page containing features brands can’t include on the app. An Instagram landing page allows you to direct traffic to your chosen types of content. This includes placing multiple links.

For example, you may add links to your website, eCommerce, blog post, special offers page, new release, or your other social media platforms.

Currently, Instagram allows a single link in the bio, so a dedicated Instagram landing page will help you market your products or services more effectively. It’s also a way to ensure that your Instagram audience can take the next step in the customer journey and learn more about your brand.

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Your Instagram landing page is like a hub for all of your links. Ideally, when people click on a link in your bio, it should take them to a landing page. Then, they can dive deeper into learning about your brand offerings.

Promoting your products and services requires using various mediums, like social media, email marketing, SEO, and content marketing. Using a SaaS agency for SEO or a social media management company can help to expand your reach via different means. Still, you can see significant results by creating an engaging Instagram landing page.

Therefore, keep reading to learn four tips to create an Instagram landing page best for engagement.

1. Use premade templates

The fastest way to create an engaging Instagram landing page is to use a ready-made template and customize it to your needs. Your landing page could either be on your website or have a link to it. Either way, pay attention to the impact of user experience on SEO and improve your website to allow visitors to navigate and perform the desired action with ease.

You can easily find a landing page creator online. For example, Instapage or Linktree allows you to create an attractive page based on your goals.

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When designing your custom landing page, think about the most important parts of the page. Depending on your landing page purpose, this could be a hero section, a call to action button, an image block, and possibly some testimonials.

Most landing page builders allow you to pick a color scheme for your page and content blocks so it matches your social media profiles and overall branding style.

Also, keep your landing page straight to the point. That helps users know what to do next when they’re on the page. You should only include important links that you want your audience to engage with and add clear calls to action where necessary. Try and test various landing page layouts to find the ones that bring the most engagement.

2. Add external links to your feed

Another way to boost your engagement through an Instagram landing page is by adding external links to posts on your feed. For example, tools like Feedlink by EmbedSocial and MyURLs.Bio allows you to add external links to your chosen posts.

The tool assembles your Instagram feed in one place and allows you to place different links for each of your feed photos. Each of your chosen Instagram posts will have two buttons. The “Add Link” lets you add your external link to the post. The “Tag Product” button allows you to add price tags to your photos.

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Nae Vegan Shoes is an example of a company using such a feature. This is the brand’s Instagram feed:

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When users hit on the clickable link in the bio, they are taken to the following landing page, which looks similar to the standard Instagram feed.

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Each picture from the landing page takes a user to a specific web page. So, for example, clicking on the “UP TO 40% OFF” image will take the user to the linked landing page shown below:

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With that landing page, the brand creates a seamless transition from its social media channel to people’s favorite products and offer pages.

Attaching multiple links on an Instagram landing page can boost your website traffic to support your marketing efforts. That said, you can use this strategy to give your blog posts exposure, too. Complement this with eCommerce, B2B, or SaaS link building strategies, whichever applies, for SEO, and you’ll have many people reading your blog posts in no time as well.

 

3. Add social buttons to your landing page

With billions of active social media users out there, business owners should connect with their fans on social channels as much as possible. Adding social media buttons to your Instagram landing page is a great way to achieve that.

Through this technique, you can send your Instagram followers to your other social media accounts, like Facebook or YouTube. To maximize this strategy, you want to increase followers on Instagram first, of course. This way, more people can see your other social media accounts through your social buttons.

Here’s an example of a landing page with social buttons. Clicking on the link in bio of Michael Buble directs users to the landing page:

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This page’s design is simple, clean, and optimized for multi-device browsing. The page also has social media buttons that are easy to spot.

Onlytap also makes its social buttons easy to find by putting them towards the top:

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Apart from adding active buttons for all your accounts on other platforms, such as Facebook, TikTok, Twitter, Pinterest, etc., you can add messengers buttons. Place blocks with a link to Messenger, WhatsApp, Telegram, etc., to allow your customers to contact you directly.

4. Reduce scroll time

Another essential aspect of Instagram landing page optimization is reducing scroll time. No matter what your social media landing page offers, ensure that the important messages and conversion elements are at the top of the page. This way, they’ll see what they need quickly enough.

Since most social media users scroll through Instagram on their mobile, it’s critical to optimize the copy and design too. Make sure it is responsive and loads fast.

Templates will save you the time and energy put into the Instagram landing page creation process. Some of them will cost you just a few dollars. Optimized templates with extra features, like sliders or widgets, can help you stand out and grab your visitors’ attention.

In Closing

Instagram is an excellent marketing platform. It offers amazing opportunities for brands to interact with their audiences. However, the platform limits how you can post links going to your resources. That’s where an Instagram landing page comes in handy.

By putting a link to the landing page on your bio, you’ll direct your traffic to a page where they can access all the links vital to your business.

You can use premade templates to create an effective Instagram landing page. You can also use the tools mentioned above that will allow you to add links to the posts in your feed. Finally, remember to include social buttons and reduce the scroll time on your landing page.