Everything You Need to Know About Google Ads Optimized Targeting And Audience Expansion

In 2021, Google announced that they were migrating their audience expansion-based video action and discovery campaigns to an optimized targeting system, raising questions among marketers about the difference between Google Ads optimized targeting and audience expansion. [embed]https://youtu.be/hD8-ICE-G24[/embed] Comparatively, Google Ads optimized targeting is based on […]