Expert insights from

“With the rise of AI, highly personal, human-centric lead generation channels like reviews and word-of-mouth referrals are becoming even more valuable for brands looking to differentiate themselves. To succeed in these channels, companies need to make cultivating healthy customer relationships a top priority in 2025. That doesn’t mean tech should be avoided, though. In fact, AI-powered CRM tools can help you enhance your customer relationships by providing context, enabling personalization, and encouraging collaboration.”

Expert insights from

“Integrating your tech stack or using all-in-one tools so that sales and marketing can share data about what makes a qualified lead. These tools can also make your processes more efficient with automation. In this section, we could highlight Nutshell IQ, which lets you add new leads directly to your CRM, and Nutshell’s lead attribution feature.”