Search engine optimization (SEO) is an intricate strategy, and if you don’t have experience with it, it can quickly feel overwhelming. To help you manage your SEO better, you may look into investing in an SEO platform.

On this page, we’ll cover the following information:

• What an SEO platform is
• What to look for with an SEO platform
• FAQs about search engine optimization platforms

Keep reading to learn more!

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What is an SEO platform?

An SEO platform is an all-encompassing marketing solution that helps you manage your SEO. These platforms offer multiple functions, from management to implementing SEO strategies to monitoring your search engine performance, so you can get the most from your strategy.

What to look for in an SEO platform

There are many SEO management platforms on the market, so it’s challenging to know which platforms are best for your business. If you want to find the best SEO platform, look for these characteristics:

Keyword tracking

When you’re looking for the best SEO platform, make sure your platform has keyword tracking. Keywords are a critical component of SEO. When users search keywords, it triggers relevant listings to appear in search results.

So, for your business to appear in the right results, you must integrate relevant terms into your page.

Once you incorporate these terms, your job is not done. You need to track how these keywords perform, so you can see if they’re driving results for your business.

Your search engine optimization platform should include keyword tracking features that enable you to track specific keywords and see where your site ranks for them.

This feature will help you discover your top-performing keywords, so you can find similar keywords to integrate into your site to increase your online visibility even more.

Additionally, you can identify low performing keywords and figure out how you can either improve your performance or opt for different keywords.

Lead reporting

Another critical component of your search engine optimization platform is lead reporting. When people click on your listings in the search results, you want to keep track of who they are and what they’re doing on your site.

This information is fundamental to understanding your audience better while optimizing your site experience to keep more leads engaged.

The best SEO platform will help you identify critical behaviors, such as:

• How leads arrive at your site
• What pages they visit while on your site
• Which pages drive the most traffic and leads

With some SEO platforms, like MarketingCloudFX, you can get real-time reporting of your audience’s activity on your site, which helps you gain better insight into who’s visiting your site and what they do when they reach your site.

Lead nurturing

Along with lead reporting, your SEO platform needs to include lead nurturing. Identifying and capturing leads is the first part of the process. The second part is nudging those leads towards becoming customers.

Your SEO software should offer lead nurturing services to help you build relationships with potential customers. This part of the software should have options for you to continually engage with your audience and keep your brand at the forefront of their minds.

MarketingCloudFX, for example, enables you to set up custom triggers for specific actions so you can keep your audience engaged. It also offers email marketing automation, allowing you to continuously send personalized email content that keeps leads coming back.

Conversion analysis

When you look at an SEO management platform, it should have some form of conversion analysis.

Conversions come in numerous forms, including:

• Sales
• Email sign-ups
• Form submissions
• Phone calls

Use SEO software that can help you track these behaviors and analyze the patterns to gain valuable insight into your SEO effectiveness.

So, for example, one of the features MarketingCloudFX offers is call tracking.

With this feature, you get unique numbers for your pages to see which ones drive the most calls for your business. Having a feature like this in your SEO management platform is paramount to helping you measure your campaign’s success.

Analytics tracking

Conversions aren’t the only metrics you’ll track with your SEO campaign. Your SEO management platform needs to make it easy for you to track important SEO metrics so you can see if your campaign is effective.

You’ll want to track important metrics like:

• Traffic flow
• Clicks
• Click-through rate (CTR)
• Bounce rate
• Keyword ranking

Your search engine optimization platform should enable you to track these metrics, and more, to monitor SEO performance. You should get a clear picture of your visibility and how your site performs in search results.

Software integration

The last thing you’ll want to look for from your SEO management platform is software integration. The best SEO platform will enable you to integrate other platforms into your tool to have a more comprehensive SEO experience.

Most importantly, you’ll want to ensure your SEO software supports Google Analytics. Google Analytics is where you’ll get a lot of your SEO data, so the ability to link Google Analytics and your software for SEO is vital.

Additionally, you’ll want to look for other crucial integrations to make your marketing campaigns flow better.

Some integrations to look for include:

• Shopify
• Facebook Advertising
• Salesforce
• Amazon Seller Central

For example, MarketingCloudFX integrates with customer relationship management (CRM) software. This integration feature makes it easy for you to document and share data between your sales and marketing teams.

FAQ about SEO platforms

Have some additional questions about SEO platforms? Here are a few frequently asked questions:

What’s the difference between SEO platforms and SEO tools?

When you’re learning about SEO platforms, you may hear some people mention SEO tools as well. These two terms may sound like they mean the same thing, but they’re different.

SEO platforms encompass multiple functions on one platform. MarketingCloudFX, for example, enables you to track leads, send emails to nurture leads, track site analytics, and more.

SEO tools, on the other hand, only serve a specific function. So, for example, KeywordsFX is an SEO tool that helps you find keywords for your site — this function is it’s only purpose.

To make it simple, SEO tools only serve one purpose, while SEO platforms encompass numerous functions and purposes.

How much do SEO platforms cost?

When you learn what an SEO platform offers, you may get excited by all the features you’ll get. But amid that excitement, you’ll have a burning question on your mind: How much will it cost?

Truthfully, the cost of an SEO management platform varies greatly. It depends upon what the platform offers. Some SEO platforms provide more than others, so they may cost more.

The other issue with cost, however, is that many companies won’t publish their prices online. It makes it challenging for you to compare software prices if you must contact every company to find out their features and pricing.

With MarketingCloudFX, you can see the prices published online, so you know how much the tool costs.

Do I just need an SEO platform, or should I invest in services?

When looking at the best SEO platform, you may wonder if the platform is enough or if you need additional help. So, how do you determine if you need to go beyond an SEO platform and invest in SEO services?

Here are some questions to ask yourself:

• Do I have experience with SEO?
• Do I have the time to dedicate to implementing and monitoring my SEO?
• Do I have time to analyze the results of my SEO?
• Do I know how to fix issues with my SEO?
• Do I know how to interpret the data I get from my SEO?

If you answered yes to all these questions, you’d be fine with using an SEO platform to manage your campaign — but if you answered no, you might want to consider investing in SEO services.

With SEO services from WebFX, for example, you’ll have a team of experts managing your SEO and using SEO software to help you get the most from your campaigns. As your SEO company, we can help you track, analyze, and optimize your SEO performance.

MarketingCloudFX is the best SEO platform

Don’t waste any more time trying to find an SEO platform that will do everything you need. MarketingCloudFX is an all-inclusive SEO platform that will help you manage all aspects of your SEO campaign, from keyword tracking to lead nurturing.

Give us a call at 888-601-5359 or contact us online to learn more about how MarketingCloudFX can help you manage your SEO campaigns better!