Choosing the right colours and fonts for your brand logo is crucial because it’s often the first impression customers have of your brand. It can communicate your brand’s personality and values, making it easier for customers to connect with and remember your brand. Also, using consistent colours and fonts across all your branding materials can increase brand recognition and help your brand stand out in a crowded market. Ultimately, it helps build brand awareness, increase customer loyalty, and drive business success.

Thankfully, there are countless successful brands out there that can inspire you to create a winning brand logo for your business. While it’s true that the success of these brands has contributed to the popularity of their logo designs, these brands incorporate some specific elements regarding the colours and fonts they use. And this makes them easily identifiable while separating them from other brands.

According to a study by TastyPlacement, colours like blue (37%), red (27%), and black (27%) dominate the world’s top 100 brands. And regarding fonts, Sans (63%) is the most widely used among the top brands. The display format of the logo designs is also crucial. And the study shows that most popular brands prefer a combination of text and logo.

Choosing the right colours and fonts for your brand logo is critical to your branding success. If you’re about to create a new brand logo and lack ideas, you can take inspiration from the example of 100 leading brands.

Infographic Design By TastyPlacement