Like any other project, a startup starts with an idea. And it doesn’t matter whether it’s a web development startup or a launch of a unique coffee shop, you don’t need a genius idea – it is enough to create a solution that wins against the existing analogs!

Most people are attracted to startups after seeing them online, so one of the most important things for the success of your project is a startup website.

And the first thing you need to consider in your startup company website is design. Startup web design is a key: at least 50% of project success depends on website design.

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We conducted thorough research to find the top startup website design examples along with the website elements that make these sites super-effective. So, now we will share the results with you!

What should the right website for a unique startup look like?

A unique product needs a stylish standout, an interesting, attractive and effective website.

The quality design is not just about adding cool buttons and a stylish color palette to your website. Primarily, your website should solve the problems of your client, provide means of communication with the audience, and show your competitors who is in charge here!

Even if you are not the most sophisticated startup web design company, you still need to work out the design of each webpage of your website so that users can easily navigate the website.

What should your website’s visitors see first? Your offer. And they must see it immediately and very clearly!

If you want to stay clear while drawing the attention of visitors at the same time, use the wow attacks «from all sides»:

1. A vivid visual demonstration. Think of a spectacular photo, animation, graphics or a short video on the main page.
2. Idea’s application in real life because your product should not “exist in a vacuum”.
3. A short positive description. The goal is to ensure that a person, without losing sight of the graphic content, can get a verbal explanation of what they see. The effect of a brief description will increase if it highlights the positive sides of your offer.
4. CTAs. Your efforts to create a wow effect can induce a visitor to act immediately. Help him, use clear CTA buttons!

The above-mentioned is mandatory, but don’t stop there! You should make your offer even more attractive:

• Testimonials. There is no better argument than the recommendation of the person who has tried it.
• Description of benefits. Now that the visitor is interested in the offer, you need to tell them everything else about your unique offer. You can combine the description section with reviews.
• Social networks. You can scale the growth of popularity if you build in the newsletters from the popular social networks (or at least place the social buttons). Visitors who have found you through social networks will find out about your website, and the website visitors will be able to subscribe to your group in social networks.

Best Startup Websites

Now let’s try to understand what a perfect startup business website design should look like, using these winning examples!

#1. Exposure Startup Website

website: https://exposure.co

Everybody likes to tell stories by video. If you are one of those, then you should take a look at the Exposure website!

We’ve seen lots of startup web design ideas. But Exposure has impressed us by the way it takes an advantage upon the traditional display platforms and photo hosting! It presents wonderful storytelling with the images and HQ reading experience.

The website’s design is refreshing and gives you a lot of air. The clear call-to-action in the middle perfectly works as a challenge: «Come on, start writing your magnificent journey right now!».

Related Link: Website Creation Guides

#2. Molekule – Successful Start-Up Website

website: https://molekule.com

At first, we should explain what Molekule is. It is an air purifier that helps you to breathe cleaner, better air.

There are several reasons why this website got into our top. The header on the website immediately grabs your attention, and these guys have got a brilliant idea of how to display the product benefits effectively with the help of high-quality visuals.

And there’s one more thing: these videos get the great social proof as well!

#3. SquareUp

website: https://squareup.com

Squareup gives you a wonderful possibility to make payments via iPhone, Android or iPad from anywhere. This is a good example of the website for a startup. The first thing you see is the high-quality photography that explains how easy it is to use the technology. Meanwhile, the simple registration form offers you to join up in a few seconds.

#4. Cameo Website StartUp

website: https://vimeo.com/cameo

This mobile app offers developing short movies from the smartphone. The good idea is to show some of the films, made by users on the website – so that you can easily understand what you can create. This is a good example of a simple but smart approach to explaining your offer.

#5. Nod

website: https://nod.com

Everyone knows what the smart house is and nearly everyone wants one. Nod is a ring-shaped device that manages other smart devices in your home, such as lighting, TV, laptop, etc.

As you scroll the website, you see interactive website elements that invite you to see and try the ring in real life.

#6. OpenListings

website: https://www.openlistings.com

The OpenListings website is a wonderful example of a good startup web-resource since there is a clear message explaining the value of the offer and the way it is different from the competitors.

The website is simple but powerful, and many ideas here can inspire you.

#7. F Secure Startup Company Site

website: https://campaigns.f-secure.com/freedome/takecontrol/en_global

Do you always think you are protected when you are online? Here’s your chance!

We love many things about this website: its slick appearance, the 5-steps (not boring at all!) explanation about the product, the clear description of the idea’s benefits and the exclusive video interviews. Great job!

#8. Flying Pinata

website: http://flyingpinata.co

Flying Pinata is a service that brings you personalized pinatas with a drone.

The cute images, great video-explanation of the idea and plenty of whitespaces are something to «steal» when planning your own startup website!

Conclusion

Startups show that investing in great design pays off. When the design is done right, it compels you to try something new, be it new products or companies that you might fall in love with.

We hope that we have proved to you that the design is a big deal when it comes to planning a fantastic startup project!

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