Are you unhappy with your conversion rate? Do you want to know how you can improve your marketing strategies to generate more conversions?

If so, using a conversion rate optimization (CRO) tool may be the best way for your business to get insight into what hinders users from converting on your site.

On this page, we’ll provide you with 14 of the best CRO tools to help you improve your conversion rate.

P.S. Want to learn your current conversion rate? Check out our free conversion rate calculator!

1. Google Analytics

Cost: Free

First on our list of best CRO tools is Google Analytics.

This free tool offers tons of data to help you understand how users interact with your site. You can see if users are clicking, how long they spend on your page, and more.

From bounce rate to average session duration to page views, you get an in-depth look at how users engage with your site.

This data tool helps you see where your campaigns may fall short by providing you with insight on important metrics, like bounce rate and time spent on page, so you can see how users interact.

It enables you to improve parts of your site that cause users to bounce or lose interest in your business. As a result, you can improve your campaigns to keep users engaged and drive more qualified leads that turn into conversions.

2. Heap

Cost: Contact for pricing

If you’re looking to better understand your audience’s behavior on your site, Heap is one of the best CRO tools on the market.

Heap enables you to collect information about different user interactions to understand how your audience engages with your site.

You can track valuable data like:

• Form submissions
• Clicks on links
• Taps
• Swipes on the page
• Transactions

You can see if people are navigating away from specific pages or neglecting to click on a call to action (CTA) button. These metrics help you understand how you can improve the conversion process.

3. MarketingCloudFX

Cost: $299-$999 per month, $99-$299 per month for existing customers

If you’re looking for the best CRO software, look no further than MarketingCloudFX. MarketingCloudFX is an all-in-one software that helps you collect valuable data about your audience and use that data to make more informed decisions about your marketing efforts.

MarketingCloudFX features VisitorRecorderFX, which allows you to get real-time insight into how your audience engages with your site. The recording provided by VisitorRecorderFX shows you how users experience your site.

With each recording, can uncover potential roadblocks that keep your audience from converting — allowing you to optimize your site to provide a better user experience and earn more conversions.

4. Mixpanel

Cost: Free plan available, $24/month for growth plan, custom pricing beyond growth plan

Mixpanel is one of the best conversion rate optimization tools for understanding your audience better.

With Mixpanel, you can pull tons of data that helps you know who’s in your audience, what they do on your website, and at what part of the customer journey they exit the sales funnel.

Mixpanel provides visualizations to help you see your data and understand where you’re falling short.

By compiling this wide range of data, you can optimize your conversion process.

5. Woopra

Cost: Free option available, $999+/month for advanced plans

Next on our list of best CRO tools is Woopra.

Woopra is a customer-focused data tool that enables you to see the user journey over time and understand how your audience converts.

With Woopra, you get valuable data on your customers’ unique paths towards conversion, which helps you understand what may hinder them from converting. You can also look at retention and see how long users engage with certain aspects of your site.

This overall look at your audience helps you understand users better, so you can optimize the conversion path to get more leads to convert.

6. Google Optimize

Cost: Free

If you’re looking for conversion rate optimization tools that enable you to test the changes you make, Google Optimize is one of them.

This free tool allows you to look at your website and understand what’s hindering your audience from converting.

Google Optimize enables you to conduct tests on your site to see how you can optimize your website for your audience. You can test various elements on your site to help you produce the best version of your page. From A/B testing to multivariant testing, you have plenty of test options.

By conducting these tests, you can build a better website and user experience, which will help you earn more conversions for your business.

7. Survey Monkey

Cost: $25-$75+ /user/month

When it comes to choosing the best CRO tools, Survey Monkey is a great one to add to your list.

Survey Monkey enables you to create and send customized surveys to your audience to get feedback on your conversion process. It’s an excellent way for you to reach your audience directly and ask them how to improve your process.

Survey Monkey enables you to create dozens of different survey types from customer satisfaction to market research. You can use surveys and analyze the data to understand potential hiccups in your conversion process.

Even if a lead already converted, they can provide valuable insight into what made it difficult for them to convert. Having this data helps you improve your conversion process to drive better results in the future.

8. Hotjar

Cost: $99-$989+/month

Hotjar is the best CRO software for understanding where users click and scroll to on your site.

This CRO tool enables you to get a visual look at how users interact on your website and what can cause them not to convert.

With Hotjar, you can use different heatmaps on your site to see how users engage with your pages. From scroll heatmaps to click heatmaps, you gain a better understanding of where users go on your page and can see if those actions lead to conversion.

Additionally, you can use conversion funnels to see where your audience drops off in the buying process. This information helps you understand your conversion process so you can improve your process and keep more leads in your funnel.

9. Crazy Egg

Cost: Request a demo

Crazy Egg is one of the best CRO software options for businesses that want to test new ideas for improving their conversion rate.

This tool enables you to use snapshots to get a recording that shows you how your audience interacts with your content. It helps you see if there are flaws in your web design that you can change to help users move towards conversion easier.

You can use heatmaps to see where users click and how far they scroll down a page.

Crazy Egg is a great tool to help you understand your audience’s experience better so you can optimize your site and drive more conversions.

10. SessionCam

Cost: Contact for pricing

With SessionCam, you get an in-depth look at user behavior analytics. This tool offers dozens of user behavior analysis tools, including:

• Session recordings
• Conversion funnels
• Heatmaps
• Form analytics
• And more

With all these metrics, you get insight into what causes your audience to not convert on your site. It helps you understand where you can refine and improve your conversion process to drive better results for your business.

SessionCam offers Struggle Detection and Error Detection. Struggle Detection enables you to identify the points where your audience has difficulty converting. Error Detection helps you identify problems on your site that cause your leads to deter from converting.

Overall, SessionCam is one of the top CRO tools for understanding your audience’s behavior and using that data to make informed changes that improve your conversion rate.

11. Google PageSpeed Insights

Price: Free

Next on our list of top CRO tools is Google Pagespeed Insights.

Slow loading pages can have a significant impact on your conversion rate, and slow websites cause $2.6 billion in revenue loss annually.

Google PageSpeed Insights provides you with information on your site’s current load time for both mobile and desktop.

If you have a slow-loading site, Google provides you with suggestions on how you can speed up your site. Some suggestions include:

• Optimizing your image file sizes
• Minimizing HTTP requests
• Reducing 301 redirects
• Using browser caching
• And more

Improving your site’s load time can keep users engaged on your site longer, which leads to more conversions.

12. TypeForm

Cost: $35-$70/month

TypeForm is next on our list of conversion rate optimization tools, and this tool is great if you want to get your audience’s opinion of the conversion process on your site.

Typeform enables you to create forms and surveys to start conversations with your audience.

With this tool, you can start typing up questions to ask your audience. When you decide what questions you ask, TypeForm enables you to design your survey with graphics to make your form or survey more exciting.

This tool is great for learning what’s hindering your audience from converting, so you can improve your conversion process for your business.

13. FullStory

Cost: Contact for pricing

Next on our list of the best CRO tools is FullStory.

FullStory helps your business identify where users struggle to understand your site, and when they have a difficult time converting. This tool provides you with valuable insight that helps you see what’s causing your business to lose revenue.

FullStory is an excellent tool for identifying points of friction in your conversion process. It helps you improve the user experience, so more leads will engage on your site and eventually convert.

14. UserTesting

Cost: Contact for demo

UserTesting is one of the top CRO tools for getting feedback from your customers. This tool enables you to set your target audience and receive feedback on your conversion process.

You can see videos of customers interacting with your website — offering insight into your audience’s thought process and understand how they go through the conversion process (or don’t).

Start improving your conversion rate today

With this list of the best CRO tools, you’re fast on your way to improving your conversion process and reaching more qualified leads for your business.

If you aren’t sure how to get started with improving your conversion rate, WebFX is here to help. We have a team of over 200 experts that can help you improve your conversion rate and drive results.

In the past five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. You can feel confident that we know how to help you improve your conversion rate.

If you’re ready to start improving your conversion rate, contact us online or call us today at 888-601-5359 to speak with a strategist about our CRO services!