A lot of companies have been adopting an internal SEO team in recent years. While there are countless benefits of having an internal SEO team, one thing that many businesses don’t realize is how much it costs to outsource their SEO work.

Here are three reasons why you should consider hiring a team in various seo roles for your marketing department.

You Know Your Company Best

As a business owner, you know your company best. You understand its culture, what makes it unique, and how that affects the products and services you offer. You know your customer’s pain points, their desires, and why they are willing to pay for them.

And of course, as an executive in charge of your organization’s finances, you can make decisions based on reliable data – not just hunches or intuition – to ensure the business stays profitable.

With an internal SEO team at your disposal in-house at all times (and one that’s dedicated solely to improving search engine rankings), you’ll be able to leverage all of these strengths when making decisions about how your website should be optimized for search engines like Google and Bing.

You Can Tap Into Industry-specific Knowledge

If a company has an internal SEO team, it can tap into the knowledge of industry experts. The staff members who work in this department are experts on the company’s business, its customers, and even its competitors. This level of expertise is something that many external contractors don’t have.

You Have a Direct Impact on Your Organization’s Success

Internal SEO team members directly have an impact on your organization’s success. You can measure the results of their work and see how it impacts the bottom line. You can track sales, customer satisfaction, and retention rates – all signs that your team’s work is paying off.

Expertise

Internal SEO teams have a distinct advantage over external agencies. Not only are they closer to the business, but they are also more likely to stay with the company for the long term. They can get involved in more than just helping fix internal issues and training staff. Internal SEO teams can be more closely involved in decision-making processes, learn about products and services firsthand, and feel as though they are part of something bigger than just themselves.

This kind of expertise is invaluable when it comes to marketing your brand online because it means that your company will be able to continually improve upon its current level of knowledge. This is preferable to having someone who has never been on site tell you how things should be done.

The result? An improved user experience (UX) for customers leads them back into your fold rather than somewhere else where they’ll likely never return since they were unhappy with their previous experience.

The Ability to Create Quality Content Regularly

An internal SEO team can help you create quality content regularly. When it comes to creating content for your website, an internal SEO team can help ensure that the content is relevant to your business and its goals, aligns with your brand, and reaches all of the right audiences.

This is especially important in today’s digital landscape where many businesses are creating more and more unique types of content (like videos or podcasts) that may not be easily found on search engines without some type of help from someone who knows what they’re doing.

Consistency

Consistency is one of the most important benefits of having an internal SEO team. Once you’ve established a set of guidelines for your internal team, they can help implement them across all your platforms. This will ensure that users see the same design and navigation on your site, regardless of whether they’re looking at it from their desktop computer or mobile phone.

There are many ways in which consistency helps both users and search engines:

• It makes it easier for users to find what they are looking for on your site.
• It allows them to navigate with ease through your content because they know where to click next.
• It improves branding and reputation by showing that you care about delivering high-quality content that improves their experience while using it. This also sends positive signals back to Google’s algorithms which should give you better rankings over time!

Final Thoughts

There are many reasons to hire an internal SEO team, but the primary one is that it can help you get more traffic and sales. In addition to the benefits that are directly related to the company, having an internal SEO team also has several indirect benefits for your employees.