Microinteractions, those tiny details revealed when someone hovers or clicks on an item, is key to a successful user experience. They provide a hint as to what a specific design element does, thus making it more intuitive.

These little gems are especially important on eCommerce websites. We can use them to reinforce user actions and remove any chance of confusion. When done right, they fit seamlessly into a design.

What do eCommerce microinteractions look like in practice? We’ve rounded up a collection of unique code snippets that serve as prime examples. They utilize CSS and JavaScript to add something extra to the online shopping experience. Let’s get started!

Animated SVG Icons by Joni Trythall

Icons are used on all manner of websites but have particular importance for eCommerce.

This set of animated SVG animated icons can serve as confirmation for adding products to a cart, wish list, and more. Even better is that each icon has three variations to choose from.

See the Pen Animated Shopping Cart Icons by Joni Trythall

Rolling Shopping Cart by Aaron Iker

The simplicity of this animated button is wonderful. One click and a shopping cart icon rolls in and “fills up” with color. There’s a lot of movement, yet it doesn’t feel the least bit overwhelming. It would fit in with virtually any type of online store.

See the Pen Add to cart animation by Aaron Iker

Add a Product with Text Confirmation by Lance Jernigan

Fans of Google’s Material Design will want to check out this snippet. The look adheres to the design language, while the microinteraction is slick and informative.

Clicking the “Add To Cart” button results in a spinning loader graphic. From there, a text confirmation ensures that shoppers will know that their item has been successfully added.

See the Pen Material Add To Cart Animation by Lance Jernigan

Docking Product Image by Filip Danisko

Looking for a unique microinteraction? This snippet sends a product thumbnail image to a sidebar dock when a user adds it to their cart. And it’s not just for show. Hover on the thumbnail and you can easily remove the product as well.

See the Pen Add to cart animation by Filip Danisko

Multi-Step Cart Process by Marcus Forsberg

Here’s an example that treats eCommerce as a step-by-step process. Adding a product to your cart brings up an attractive quantity UI. Select the amount you want, click on “GO,” and the fun really begins.

A visual confirmation appears, then floats over to the cart icon on the upper right of the screen. The overall functionality is great, and the animation successfully ties it all together.

See the Pen Add to cart animation by Marcus Forsberg

Going to Checkout by Richik SC

This animated checkout button sends users onto the next step in style. It utilizes a simple CSS animation to confirm their choice and show that the redirection is underway.

See the Pen Animated Checkout Button by Richik SC

Simple Add to Cart Button by Rune Sejer Hoffmann

Simplicity is the name of the game here. Add a product to the cart, and you’ll see a quick change in both the button background color and adjacent icon. This one gets the job done nicely and without any unnecessary theatrics.

See the Pen Ecommerce animations by Rune Sejer Hoffmann

Add and Remove Items by Amirtha Shankari

Here’s a snippet that focuses on the shopping cart icon itself. Adding a product unleashes an animated box icon. It ricochets off the cart as if it were a basketball hoop.

Remove an item and just the opposite happens. While it would be great to see some microinteractions on the buttons themselves, the cart effects are brilliant.

See the Pen Add to Cart Animation by AmirthaShankari

Improving eCommerce through Microinteractions

When it comes to improving the user experience of your online store, microinteractions are a great feature to consider. They’re an easy means to make an instant impact. And, because they often rely on CSS, you don’t have to sacrifice performance.

The snippets above demonstrate how even small enhancements make for a more intuitive UI. Want to go further? Check out our CodePen collection for more fantastic ideas.