The most important impressions of your website are left on the viewer in less than the first 10 seconds of viewing it. Optimizing your web design can be a great way of making sure your visitors will actually stay on your website, increasing your conversion rate in the process.

But what exactly makes a good web design? This question has been consuming the minds of the brightest designers for decades. While there is no simple answer, you can easily optimize your website design by following a solid strategy. With these tips, you’ll be able to improve your website’s user experience and notice an actual change in your KPI’s.

Never design your website without a proper plan!

The first thing to do when planning your website is to create a design plan. Depending on the size of your project, you will need a proper strategy to keep your website optimized for user experience. Web development is a long and arduous process, requiring a team of skilled professionals to optimize to perfection.

If you don’t have the human resources necessary for creating a high-quality website, consider outsourcing your web development services. Through outsourcing, you gain access to experts in their respective fields from all over the world that will develop your project in a cost- and time-effective manner. Software development company SOFTIQ employs a varied team of IT professionals, offering development and redevelopment of web, mobile, and desktop applications.

Make your website consistent

It goes without saying that your website will be the most powerful marketing tool and your literal business card in the Internet – so it needs to contain all the most important information, show you in great light and persuade your potential customers to get in contact with you.

When choosing the content for your website, always make sure it is consistent and relevant to the message your brand wants to convey. Low-quality websites often include tons of distractions and unnecessary complications that impact negatively on user experience.

The average attention span of a person viewing your website is lower than 10 seconds. Make sure they get as much valuable information about your company and your services in that time, or you’re very likely to lose a potential customer.