1. How to choose the right domain name for your online pet store?
2. How designing categories can attract more customers to your online pet store?
3. How to make your online pet store design usable?
4. Essential eCommerce features, that will make your pet store online attractive and popular
5. Why Online Pet Stores Are so Popular
6. What Makes These Online Pet Stores Successful?
7. Online Marketing and SEO Promotion of Your Best Pet Store
8. How to open a pet supply store website on Shopify
9. How to Start an Online Pet Store on WordPress
10. Online Store Setup Service for the Best Pet Store
11. How to Choose a Website Template
12. Online Pet Store Themes for Inspiration
13. Final Thoughts

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How to choose the right domain name for your online pet store?

Name is like appearance vitally important in creating pet store design. People may be either attracted by the name or scared off. To avoid the last situation lets follow some tips to make even perfect domain name for your pet supply store. Here are some tips.

• Be remarkable.

While looking for particular product customers firstly choose online pet stores by names. Here the rule is simple: interesting and attractive name – more customers. Also, a unique name is a key to success, but don’t forget that customers make an association between name and products, so don’t overdo and stick to the pet theme and keywords in the name.

• Use domain extensions like .com, .org, .net.

From all extensions .com is still the best as it proves that your vet store online is reliable and trustworthy.

• Don’t overdo with the length.

Long name not only makes it difficult to memorize it but also not common among domain names of online pet businesses. It would be difficult for a customer to type correctly the difficult name without any misspelling. The perfect length is 11-12 characters.

• Use neither numbers no hyphens

These elements make your pet store design name difficult to spell and not smooth.

• Try to think in advance.

To enlarge online pet business opportunities by for instance increasing the kinds of products they sell you should try to predict how you will develop your online pet shop to avoid problems with the improper domain name.

• Be fast.

Try to register your pet supply store domain name as soon as possible as good domain names sell rapidly.

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How designing categories can attract more customers to your online pet store design?

While searching for a particular pet or product people firstly look at the categories. If the category page is not well-designed customers without wasting time visit another a pet store design, therefore you lose potential customers. To avoid such a situation, I would like to introduce some tips on how to design appropriately categories on your website to help you with selling pet products online successfully.

• Seven root categories are enough

According to the Orbit media, fewer items in navigation will have a good impact not only on the search engines but also on the people’s ability to memorize and then quickly move around categories. This statement doesn’t concern subcategories. You can create as many subcategories as you need as it will help customers to find the exact product and therefor make your online pet store design business profitable.

• Short and clear names of the categories.

Names influence not only the customer's understanding of the product but also good name will improve the traffic of your website due to SEO. So, the name must not be just clear, it should be commonly used among general people. In case of struggle in finding the needed word use Google AdWords to look at the most searched terms.

• Ordering is important

It concerns both categories and subcategories. You need to place the most commonly used sections on top of the list. Don’t forget about the logical sorting. For example, if you create an online pet store design, firstly introduce kinds of pets that you sell and only after that food and accessories. On the other hand, you can first put the frequently searched categories. This will make owning a pet store awarding.

• Give customer information about his location

It will help your customers move around your pet store design and more website without any difficulty this can be done by placing top navigation or breadcrumbs. The last one will simplify viewing other products from the same category.

• Don’t forget about the mobility of the site

People use phones more often than laptops so make your categories convenient to use on cellphones.

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How to make your online pet store design usable?

Usability is key to the hearts of customers of your just opened pet store. As less than 12% of people are likely to return to websites where they had a bad experience. So, escaping from the scaring of people I suggest you some tips on how to make your online pet business website user-friendly.

• Adaptation to mobile phone extension.

We use a mobile phone for everything and shopping is not an exception. So, to make customers feel more comfortable while using your pet store design and more website it is important to prepare the website for using it on the phone.

• Don’t limit yourself with a three-click rule.

In 2001 three-click rule was established by Jeffrey Zeldman, which means that this rule will help you to open a pet store website with good structure. However, it was also stated by some scientists that people unlikely to give up after three clicks. So, don’t limit yourself with the number of clicks, but make it easy for people to navigate the online pet business website.

• Study the audience to adept opened pet store design

While opening a pet boutique it is important to identify the target audience and design theme and structure according to their needs especially it is about the trustworthiness of the information and accessibility to purchase your product.

• Don’t make it complicated

It might be surprised, but overwhelming the information can turn customers off your website and make owning a pet store design unprofitable. So, using only structured information can be helpful.

• Make website visible and attractive

While searching for a product in browser people usually visit websites on the first page, so pay attention to web structure and content. Besides, don’t forget to trust links and social signals.

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Essential eCommerce features, that will make your pet store online attractive and popular

In the eCommerce success, a good product is only the top of an iceberg and beneath it, there are essential eCommerce features, that are valuable for the online shoppers. So, here I want to present 10 features that will attract more customers and increase online pet business opportunities.

• User-friendly

Customers are not professionals, all they need is a simple and understandable interface of an online pet store design that will make it easy to navigate the website. So, the simpler the website is, the better.

• Navigation

This function is extremely valuable among online shoppers as they have to search among a wide variety of products. So quick and intuitive navigation on the website is must-have.

• Reviews

A lot of people, actually 95% of all customers make their choice only after looking through the feedback of other users if the pet supply store website doesn’t have reviews people just simply select another website.

• Visuals like photos and videos of high quality

By looking at the good picture customer not just choose a product, but think of the trustworthiness of the website.

• Mobile-friendliness

50% of all purchases are made by using cellphones, therefore the website that cannot be adopted to the mobile screen size is not popular among users.

• Special offers

All the time customers want to save money and due to that they are constantly hunting for good offers and by introducing special offers on the front page you make them interested in your online pet boutique website.

• Shopping Cart

The function helps the customer to summarize the purchase decisions that he has made, because of that this function considered important.

• Good return policy

According to statistics, nearly 65% of online shoppers claimed that without a good return policy they refuse to purchase. In order not to lose customers such function is a must.

• Good search box and filtering

This function will make searching for the product easy and fast.

• Product comparison

It will show the customer that you are interested not just in selling, but also in satisfying customers with a perfectly selected product.

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Why Online Pet Stores Are so Popular

Your own pet store design is probably one of the most popular business ideas that the first-time entrepreneur is thinking about. Opening the best pet store design requires a relatively small investment and the business itself is easy to organize and run.

Today, online shopping is a great alternative to the "standard" surfing around the local store. Every year people show more and more interest in online shopping, and the online pet sector keeps growing. Most families have at least one pet. Hamsters, parrots, cats, dogs, turtles, rabbits, fish - caring owners try to provide their pets with everything they need. That is why pet products are in high demand all the time.

The stores are full of pet supplies include clothing and accessories, electronic devices, food, medicines, care products, and the animals themselves. The online stores are open 24/7 so pet parents can place orders any time while sitting on the sofa. Why would you devote your time to go to the store dragging around a heavy bag when your order can be delivered to the door with no hassle? Moreover, one of the main advantages of pet stores in comparison with other types of retail businesses is resistance to crisis. Surprisingly, the fact is that pet owners will likely cut corners on their own necessities than buy cheaper food for their beloved pets.

The benefits of an online pet store are numerous. The visitors can view photos of the products and examine characteristics with the possibility of comparison. They will have access to the reviews of other users on independent portals and forums. No need to rely solely on one salesperson’s opinion like we do in the regular stores.

With the right approach and competent organization, the business can pay off within 6-12 months. The assortment of products offered on the pet market includes an infinite number of items and continues to be updated regularly. The entrepreneurs can easily increase the average check in the store. A successful online pet store brings significant profits with minimum legal formalities. At the same time, the entrepreneur is responsible for the life and health of the animals. If you are ready to take over this responsibility, go ahead and give it a try!

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What Makes These Online Pet Stores Successful?

The quality of the products and the comfort of users comes first. Any successful online pet store will care about the visitors starting from their first visit to the site and ending with the purchase. In this era of business competition, customer loyalty becomes a competitive advantage that can be the key to capturing the market.

According to the results of many studies in the e-commerce area, one of the main reasons why online stores lose customers is a manager's inability to provide the customer with necessary information about the product. Indeed, the consultant of an online store should not just be a seller — he should become an assistant and an expert to trust.

Beauty and functionality are, of course, good points, but convenience, clarity, and ease of use should prevail. Attention to detail is a must to create a truly successful and user-friendly online store.

Proper launching and setup of an online store determine the stability of the online store, which directly affects the business itself. Remember, technologies and business environments change very quickly, so you need to constantly test new methods of successful development, track the trends, and try to stay one step ahead.

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Online Marketing and SEO Promotion of Your Best Pet Store

Increasing sales is the main goal of any business, and a pet store is no exception. A competent marketing strategy is the key to a stable profit.

Among the main online marketing channels to increase exposure and raise brand awareness are the following.

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SEO

This method works great if the potential customer is already familiar with the products or services you sell. So, the user knows which phrases should be entered in the search bar. This method is the most versatile and gives long-term results since it is not based on advertising, but on optimizing the site in accordance with keywords and phrases. With proper implementation, your best pet store will always be listed in high positions on search results.

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Сontextual advertising

These are small text ads that are placed in search engines or on their partner sites. When a user enters a query that matches an ad, it is displayed on top of the organic results. The main advantages are the fast effect and the possibility of regional filtering.

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Email marketing

This is the oldest method of promotion with a 20-year history. Its main advantage is its huge coverage. On the other hand, it is very difficult to make this tool work effectively – regular spam and mailing lists will not help. While promoting your best pet store, you need to take into account current trends such as orientation to mobile devices, maximum personalization, interactive emails, email microsites, etc.

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SMM

This is a method based on promotion in social networks, the effectiveness of which increases every year. SMM is an opportunity to get as close as possible to the target audience. The main thing is to fill in your account on social networks with unique useful information related to pets. Do not forget about targeted advertising to make sure your content is noticed by as many potential customers as possible. This way you will increase brand awareness and sales.

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Media advertising

This is a more advanced version of contextual advertising that includes such media components as a brand logo, for example. In the simplest case, a media-contextual banner is made that allows you to visually highlight your ad and stand out from the competitors.

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Types of SEO promotion

An online store without SEO is nonsense. Without SEO, it is impossible to achieve long term success. When using SEO promotion, it is important not to make a mistake in choosing the "promotion" method. SEO can be classified as internal optimization and external optimization.

Internal optimization actions:

• building a semantic core (selection of keywords that will be used to promote the resource)
• improving the internal structure of the resource (CNC, site map, etc.)
• elimination of technical errors (duplicates of pages, broken links, increasing the loading speed)
• continuous improvement of resource usability (user-friendliness)
• increasing the relevance of pages (matching the user's request)
• image optimization
• implementation of internal linking

Internal optimization is the most time-consuming work that is very important for your project. Your best pet store must be high-quality, fast, user-friendly, and fully provide the information that your audience comes to you for.

External optimization is a mass link building, i.e. getting links to your site from other resources. To build a natural and high-quality link mass, use methods for getting links that do not contradict the rules. For example:

• regular publication of new information and interesting materials that users will share
• registration in search engines and directories
• link exchange with popular and high-quality resources
• good activity on forums and blogs

The optimization process also includes competitive analysis, which allows you to understand what the site lacks to keep growing.

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How to open a pet supply store website on Shopify

Now, when you finally decided to start an online pet store. Shopify is a perfect choice as it enables you to create own website in a few minutes. So, here is a short guideline.

• Firstly choose the name of your shop and don’t forget to follow all the tips about choosing a domain name mentioned above. Sign up in Shopify, for this visit their website Shopify.com, then select “Start your free trial”. Type your store name and press “Create a store”
• Now it is time for choosing a theme, you can either choose from a huge amount of unusual and unique themes that will make your website maximum attractive and unusual, or you can select free boring, classic themes on Shopify and then click “Start with this theme”. If you want to adopt slightly the theme, click “Customize theme” in the online store and you will be able to see and then click sections that you can change.
• To begin with, create a page about the description details of your shop together with the contact information. Don’t forget to design pages about privacy, return conditions and shipping. These pages have to be created first as they are extremely necessary for your just started pet store.
• Add shipping details

For this click Settings, then select Shipping and delete all shipping zones that are non-international, and edit the international zone rate to Free

• Add billing information

Note that you can use Shopify first two weeks for free and only after that you will be charged. Go to Settings and choose an account and there type your billing information.

Well done! Now you own a pet store on Shopify.

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How to Start an Online Pet Store on WordPress

When it comes to building an effective online store, we suggest that you give preference to launching your best pet store on WordPress. This platform is considered one of the easiest and most reliable for retail pet stores.

If you want to create a platform for online sales quickly and without unnecessary hassle, then check the step-by-step instructions provided below.

1. Choose hosting and domain name

First of all, you need to purchase a hosting service that will host your site. In order to ensure stable and uninterrupted operation of the platform, it is better to give preference to reliable companies that have been on the market for more than two years. Ideally, it is better to use hosting services whose servers are based abroad.

Buy a simple domain name to make sure it is clearly associated with your business and easy to remember.

2. Install WordPress on your hosting

You will find instructions for installing CMS in the main menu of your hosting provider after purchasing. As a rule, the support service will always help solve this problem.

3. Create a site map

Use the Google XML Sitemaps plugin.

4. Install the WooCommerce plugin

The WooCommerce plugin will become the main engine of your best pet store. A number of beautiful ready-made WooCommerce themes are available for your convenience.

5. Download your favorite template for your store

Find a suitable premium/free WordPress theme and download it to your computer.

6. Activate the template and set it up on your website

This includes the final tweaks of the basic parameters. Change the currency you are going to accept, set payment methods and delivery terms, and delete or add some other modules depending on your needs.

7. Fill in your website with the content

Now the most interesting thing is to fill your best pet store with content. Upload products to the site, write descriptions for them, and fill in the characteristics, then add articles and news.

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Online Store Setup Service for the Best Pet Store

When you are busy building your best pet store, you do not have the time or energy to dive into the technical details. And you do not need to! TemplateMonster introduced Online Store Setup Services to let you relax.

4 packages are available for you. Choose the best one for your needs.

	Quick	Classic	Premium	All-in-one
Template installation	+	+	+	+
Currencies, locations, taxes setup	+	+	+	+
Payment & Shipping adjustment	+	+	+	+
Store contacts & Logo adding	+	+	+	+
Navigation (menu, links) update	-	+	+	+
Products Import	-	+	+	+
Languages installation	-	+	+	+
Google Analytics integration	-	+	+	+
Home page + 5 CMS pages content update	-	-	+	+
Basic SEO & Speed Optimization	-	-	+	+
15 images of your choice from DepositPhotos.com	-	-	-	+
Content Writing Service	-	-	-	+
Extended On-Page SEO Optimization	-	-	-	+

The whole process includes just a few steps.

1. You are providing the experts with essential information about the online pet store (URL address of your store, FTP and MySQL access, payment, shipping options, currencies, etc.).
2. The team takes up to 2 business days to set up the website according to your requirements. Moreover, Google Analytics will also be integrated.
3. You begin checking the result and leaving feedback.

Bear in mind:

• Products import is limited to 1000 simple products.
• Only standard shipping and payment solutions are set up.
• Only one language is configured.
• Extended On-Page SEO Optimization is available only for English, Russian, and Ukrainian languages. Contact the pre-sales consultants if you are interested in other languages.

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How to Choose a Website Template

Web designers found the best option to help everyone who wants to create their own website - they created a website template.

A template is a structure of your future site that requires certain settings and personalization before the website can go live. In other words, the template is a site that is eighty percent complete and needs only minor modifications to fit your specific business.

Sometimes choosing the right template is rather overwhelming. Follow these simple tips to make the right choice and build an effective online store.

1. Decide on the type of website you are working on.

Each site has its own specifics. If this is an online store site, focus on the products. The "Buy" or "Order" buttons must be visible, and the image quality must always be the best. No matter how good your chosen template is, if it is not appropriate for your market niche, you should not use it for your site.

2. When choosing a template, pay attention not only to visual elements.

You should clearly understand what your website is for, and evaluate the template from the point of view of the site visitor. Think over how convenient it will be for potential customers on your site. Write down the list of requirements and choose the option that will best match the list.

3. Choose easy setup and functionality.

Beginners in web design think that if a template is easy to set up, then it is incomplete. Some claim that having a large number of available functions annoy the users. In fact, a large number of opportunities will give the necessary freedom and the desired result.

4. Pay attention to the developer and support.

Finding a template on the internet is not a big problem today. However, it is worth remembering that there are a lot of low-quality products. Therefore, pay attention to the developers if you want to have a working site. Ask for feedback from other customers about the quality of the product and pay attention to the technical support they provide.

5. Take your time and do not be greedy.

Remember, no rush when choosing a template. Usually, you need to invest not only money but also time and effort to receive the desired result.

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Online Pet Store Themes for Inspiration

Create your best pet store based on an adaptive website template that is easily customizable and helps you sell more!

I have collected the best solutions for pet shop templates and themes for your store. Pick up the one you like most of all and take your business to the next level.

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Theme	Features	Vendor	Price
Happy Pup - Pet Shop Store Shopify Theme	Fully responsive design Parallax Social options Blog Ajax cart Slider MegaMenu SEO-friendly	ZEMEZ	$139
Woostroid2 - Multipurpose WooCommerce Elementor Theme	Multi-purpose solution Sample data installer Elementor page builder MotoPress slider SEO-friendly Clean and valid coding Retina ready WPML ready	ZEMEZ	$114
Meoow - Cute Pet Shop Shopify Theme	100% responsive design SEO-friendly Shopify Dropshipping ready Blog functionality Newsletter subscription Clean coding Detailed documentation 24/7 support	ZEMEZ	$139
Obeyed - Pet Food WooCommerce Theme	Cross-browser compatibility Blog Theme color switcher Ajax WPML ready Visual editor Newsletter subscription Optimized source code	THEMESHUB	$111
Paws Pet Store Shopify Theme	Fully responsive layout Cross-browser compatibility Admin panel Bootstrap Retina ready Easy installation Clean coding Round-the-clock support	ISHITHEMES	$118
Pets store RTL WordPress Theme WooCommerce Theme	Social sharing features Modern & clean design Clean HTML5 code Documentation + FAQ page RTL support Blog module 40+ styles grid post One-click import demo data	SHARK	$110
My Pet - Pet Shop Shopify Theme	100% responsive design Shopify visual builder Retina ready Bootstrap framework Smart menus Testimonials Map Gallery	ZEMEZ	$139
Cuddles - Pet Shop WooCommerce Theme	3 flawless headers 3 different footers Cherry popups plugin WooCommerce Ajax filter WordPress Live Customizer WPML ready Outstanding plugins Bonus images	ZEMEZ	$114
Cat Store Shopify Theme	Blog Valid semantic coding Google fonts Contact form Multi-currency Search form PSD included Documentation	ZEMEZ	$121
Love Pets WooCommerce Theme	SEO-friendly WPML ready Portfolio Newsletter subscription Google map Clean coding Detailed documentation Professional support	ZEMEZ	$114

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FAQ

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Final Thoughts

The sky's the limit for those who love pets and dream of having their own online pet store. Products and services for animals do not lose popularity - in most cases, people are happy to spend money on their beloved pets, regardless of the circumstances. This means that selling pet products on the internet is a potentially profitable business. When working on the best pet store, it is important to use a competent approach, good planning, and effective marketing tactics. Make the most of technological progress and do not hesitate to use ready-made solutions and online services to set up your successful store!

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