The Story of Clash of Clan – The Game That Made Billions
Clash of Clans is undoubtedly the most popular and most played android game of all time. Since its release in 2012, its popularity is still intact and people still play it with the same zeal. Even in 2021, almost 100 million people play this game everyday. That is definitely a big achievement for Supercell.
We will discuss today the factors that contributed to the immense success of Clash of Clans and how it was developed to be such an addictive game.
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How did It start?
Supercell created many games but only 4 of them were able to pass the Beta testing. The other ones that they created were not up to the mark of the team’s standards. Clash of Clans was one of the 4 games that passed the Beta testing and was first released in 2012 in Canada under the codename of “Magic”. After only a month, Supercell decided to release it in the Global Market. Soon after its global release, it became the #1 grossing game app and is still holding its position.
At first, Supercell started as a development company for cross-platform games. However, soon they realized that playing games on a desktop and playing them on mobile phones are very different. Considering the evolution of smartphones, they changed their strategy and focused fully on developing mobile games first. That’s how they decided to create Clash of Clan for smartphones and small screens.
The game was supposed to be launched under the name “Clan Wars” but the team was given another chance to rethink the name. The team concluded that the name “Clan Wars” was to cliche. They decided to name it Clash of Clans and concluded that this name would be perfect for this game.
Clash of Clans Gameplay
Clash of Clans is an online multiplayer strategy game that allows you to form communities called clans and attack other clans in order to obtain resources. Clans prove to be very helpful to each other. They donate troops to protect the Clan castle that is projected to recurrent attacks of the other clans.
The most interesting part of this game is the Clan Wars. Clans have two days, “Preparation day and “War Day. The preparation day is to prepare themselves and the war day is to attack. The preparation day gives enough time to finalize the strategy and plan to follow to attack the enemies. War day allows only two attacks on everyone. The team which manages to gather maximum stars win in the end.
The number of stars depends upon the amount of destruction caused on the enemy’s base. After the war, both the clans get some amount of loot and other resources from the destruction they caused on each other’s bases.
The main motive of Clash of Clans is to build and develop your base. It offers four types of currencies that will help you develop your base; Gold, Dark Elixir, Elixir, and Gems. It is important to earn sufficient resources as everything comes at a high price. Success in this game is possible only if you build a formidable army with a lot of resources ready for your use.
There were a number of factors that made Clash of Clans one of the top playing mobile games of all time. Making this game social and more accessible was one of the top main reasons why this game became so viral. It allows users to share it with friends which contributes to increasing the engagement rate.
Clash of Clans – Suffering from Success?
This game is free-to-play which makes it all the more accessible. Anyone can play it sitting anywhere in the world. Here supercell played with human psychology because they offered a feature to buy resources that otherwise are given to you after a specific amount of time. After getting addicted to this game, the players spend money on buying resources to build their castle and thrive to become the best in the game.
Supercell also decided to introduce the game to other players in different countries of the World. They presented the game to countries like Japan, Korea, and China. The game was a huge success in those countries and still very popular there.
Another factor that contributes to its success is the website of Supercell. It is very well-structured and attractive. The website features their story of how they developed this game and also shares some secret hacks that help you grow in the game. From the Super Bowl add too many insights of the game, this website has everything you want.
Supercell spent millions on the development of Clash of Clans. It also receives regular updates that keep it relevant and interesting. Apart from having regular updates, this game is supported for almost all kinds of android phones which makes it very easy to access. It keeps introducing new troops and defenses which keeps you hooked to it.
According to some resources, Supercell’s fanbase is huge and spends almost $500,000 every day on in-game content and add-ons which is pretty wild. Supercell also held many International Championships that helped the game grow by many folds. Its fan base grew even more because of these International Championships.
For better or for worse, Clash of Clans can definitely become a very addictive game. It is addictive because of its high-quality game-play and smooth transition. It keeps you hooked on it and makes you come back for more. It is definitely one of the best android phone games out there because of its amazing theme and easy access.
This game is managed and developed by a very talented team that is still actively tweaking different stuff in it and keeping it relevant even today.