MailChimp is the most popular email marketing software available today. Thanks to its generous free plan, many businesses choose MailChimp to start their email list. But, are you using the best MailChimp template for your newsletter?

If you’re seeing a decline in email opens or click-through rates, the design of your newsletter might be to blame. A properly designed email newsletter can not only improve CTR and email opens but also help generate more sales as well.

In this post, we feature some of the best responsive email newsletter templates you can easily use with MailChimp to create more effective emails to promote your business and products. Plus, a few tips for choosing a MailChimp template to help point you in the right direction!

Mason – Responsive Email Newsletter Template

Mason is an elegant email newsletter template you can use to create creative emails to promote your blog posts as well as brands and businesses. The template comes in HTML and PSD to allow you to easily edit the design. It also supports multiple email marketing software as well.

Remo – Modern Email Newsletter Template

Remo is another modern email template that supports all popular email clients and comes with a fully responsive design. This template is most suitable for making newsletters for startups and agencies as it features a highly visual content layout that can be easily customized to your preference.

Idea – Creative Email and Newsletter Template

This is a bundle of email newsletter templates you can easily customize to create various types of emails, including case studies, marketing emails, blog post roundups, and more. The template comes in HTML and PSD file formats and it supports MailChimp, CampaignMonitor and more as well.

Craft – Minimal Email Newsletter Template

If you’re looking for an email template with a minimal design to craft newsletters for modern startups and businesses, this template is perfect for you. It comes with a responsive and easily customizable layout that’s compatible with all popular email marketing software and email clients.

Liberty – Agency Email Newsletter Template

Liberty is a colorful and creative email newsletter template you can use to design professional newsletters for agencies and marketers. The template features a responsive layout and comes in HTML, PSD, and Sketch files for editing the design of the newsletter.

Corp – Business Email Newsletter Template

This email template is most suitable for promoting corporate brands and agencies as it comes with a modern and clean design. It also features a drag and drop modules for editing the layout of the design and customizing the structure. The template is compatible with MailChimp and CampaignMonitor as well.

Fritz – Responsive Multipurpose Email Template

Fritz is a creative email template that comes with a multipurpose design. The template includes 20 different sections you can easily customize to structure the design to your preference. It also comes with an upload-ready ZIP file for installing the template in MailChimp with just a few clicks.

Corporate B2B MailChimp Newsletter Template

This is a bundle of email newsletter templates you can use to craft corporate and B2B agency emails. It comes with 8 HTML files featuring newsletters in 4 different color schemes with easily editable and fully responsive design layouts.

Charity – MailChimp Email Newsletter Template

This email template is perfect for creating a newsletter for a non-profit organization or a charity. It comes with a beautifully calm design that will help you evoke emotions to make a better impact with your emails. The template is compatible with MailChimp and many other email marketing software as well.

Moka – Responsive Email and Newsletter Template

Moka features a beautiful responsive design you can use to create impactful email newsletters for modern startups and businesses. The template supports all popular email clients and email marketing software as well.

Deso – Responsive Email & Newsletter Template

This creative email templates bundle comes with a multipurpose design you can easily customize to create both promotional emails and newsletters. It includes HTML and PSD file formats for easily editing the layout as well.

Classy – Responsive Email Template for Freelancers

A responsive and creative email template that’s most suitable for freelancers and designers for promoting their services and sending newsletters to followers. This template features multiple sections you can easily edit to create your own layouts as well.

Wsap – Responsive Email and Newsletter Template

This is a set of email templates that comes with multiple sections for creating newsletters for various purposes. You can easily mix and rearrange the sections to create unique email layouts as well. The template comes in HTML and PSD file formats.

Amare – eCommerce Email & Newsletter Template

This email template doubles as a promotional email and newsletter email template. It’s designed for promoting eCommerce businesses and stores. The template is compatible with all popular email clients and features a responsive design.

Olive – Fashion Ecommerce Email Newsletter

Another effective email newsletter template designed for eCommerce businesses and brands. This template is perfect for promoting product catalogs and seasonal sales as well. It’s compatible with MailChimp and CampaignMonitor.

Free MailChimp Templates

Corporate – Free HTML Email Template

This free email template is compatible with most modern email marketing software and it’s ideal for making a simple email newsletter for a corporate business or agency.

Passion – Free HTML Responsive Email Template

Passion is a modern email newsletter template featuring multiple sections you can use to promote your brand and business. It’s free to download and use.

Gamma – Free HTML Email Template

This free email template is most suitable for making newsletters and emails for educational establishments and kid’s related businesses.

Shopping – Free eCommerce Email Template

Promote your eCommerce business or shop using this free newsletter template. It features a minimal and clean design.

Stories – Free MailChimp Email Template

Stories is a modern free MailChimp email template featuring a creative design. You can also customize the design quite easily as well.

Travel – Free Email Newsletter Template

This free email template is perfect for promoting travel agencies and services. It’s easily customizable and features a beautiful design as well.

5 Tips for Choosing a Responsive MailChimp Template

Follow these tips when choosing and customizing your MailChimp newsletter templates.

1. Effective Header Design

The header section is the most important part of the email newsletter. This is where you include a title and a subheading to describe what your email is all about as well a pretty header image to capture the reader’s attention.

A well-crafted header design is the key to influencing the reader to keep scrolling down to read the rest of the email and eventually to get them to click on the call to action buttons. Look for a template with a simple and clean header featuring space for a header image and title placement.

2. Proper CTA Placement

In order to convert your email readers into customers and sales, you need to include links and buy buttons in your emails. These are called call to actions (CTA). Make sure your email design has CTA placements in the right places to encourage readers to visit your website or buy a product.

3. Space for Images and Icons

While including lots of images in an email can slow down loading times and annoy readers, adding a few images or icons is actually a great tactic to get readers’ attention. Especially when writing newsletters, you have to keep descriptions short. It’s easier to show a product image than to describe it with a long paragraph.

See if your email template has image placeholders for easily placing your images in the newsletter.

4. Customizable Design

Of course, one of the benefits of using email templates is that you can edit them and customize the design to your preference. As long as you pick up a template that supports editing, you’ll be able to change its colors and fonts to match your branding.

5. Responsive Layout

Your email template also needs to be fully responsive in order to serve readers who use various types of devices with different resolutions. It’s important to use a mobile-friendly newsletter design that looks great on all sizes of device screens.

For more inspiration, check out our best modern email templates collection.