You may already know about the power of landing pages. It’s one of the greatest online marketing strategies many businesses use. Instead of directing your traffic to a website homepage, sending traffic to a landing page is a great way to increase conversions.

Did you know that 48% of marketers build new landing pages for each of their marketing campaigns? Unfortunately, building and testing landing pages isn’t easy. Fortunately, we’ve collected a selection of great landing page templates, that will have you up and running within a few minutes (all for less than $20).

Multipurpose Business Landing Page Template

This bundle includes creative landing page designs for modern agencies and businesses. It has clean layouts for highlighting your brand, services, and clients in one place. And the template features the Bootstrap framework too. Additionally, the template has smooth animations, Google Fonts, Font Awesome icons, and much more.

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Bookhunt – Book Landing React Template

This template is perfect for authors and writers for setting up a landing page to promote their books. The template has a highly optimized header section with a call to action to drive more sales. And it features React JS, HTML5, and CSS3 code. The detailed documentation will help you customize the design quite easily.

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Xmoze – HTML Landing Page Template

With 20 different page layouts, including 3 homepages and 3 header styles, to choose from, this landing page template kit will offer you plenty of options for setting up a personalized landing page for your mobile and desktop apps. The template is ideal for SaaS businesses as well.

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Appilo – App Landing Page HTML Template

You can build a modern and stylish landing page to showcase all the features and benefits of your mobile app using this HTML template. It features a fully customizable layout with multiple sections to include screenshots, pricing, call to actions, and much more. The template comes in HTML, CSS, JS, and even PHP files.

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New Age – Free Mobile App Landing Page Template

You can grab this app landing page template for free to setup a simple and basic landing page for your mobile app. It’s especially suitable for creating buzz around your upcoming app launch and even for small free apps. It features HTML5 code with Bootstrap framework.

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Health Supplement Landing Page Template

This landing page template is perfect for setting up a simple website to promote single products and brands. While this template is made with supplement products in mind, you can customize it easily to create websites for various other products. The template has 2 homepage layouts with Bootstrap 5, Google Fonts, Flat Icons, and more.

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Tryit – Product Offer Landing Page Templates

A collection of landing page templates for setting up websites to showcase your special offers and promotions. There are 9 different landing page layouts included in this bundle for different types of products and businesses. They also have countdown timers, coming soon pages, and more.

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Cloin – HTML Landing Page Template

Cloin is a simple yet effective landing page you can use to setup various types of lead generation and optin pages. It’s especially suitable for agencies and startups for attracting new clients to their businesses. The template has a header section with a clear call to action. There are 8 different content blocks in the layout that you can customize and rearrange however you like.

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Free Lead Generation Landing Page Template

This landing page template is also free to download and use. It features a simple design that is ideal for creating landing pages for generating more leads and growing your email list. The template has Font Awesome icons with the Bootstrap framework.

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Oya – Agency Landing Page Template

A clean and minimal design is one of the best ways to show off professionalism. And that’s a key aspect to winning over clients, especially for creative and digital agencies.

This is a modern landing page template designed just to achieve that goal. To show off your agency using a beautiful design that consists of section-based design. It gets powered by the Boostrap framework and includes all the right elements of a great landing page layout.

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Lezir – Minimal Landing Page Template

A portfolio page is a must-have for every creative professional. It’s what allows you to show off your work, clients, and to promote services to attract new clients.

This is a beautiful landing page template you can use to setup a professional landing page to showcase your services. It’s suitable for both freelancers and agencies. The template includes 6 different homepage designs to choose from. Along with a functional contact form and SCSS support.

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Wacov – Creative HTML Landing Page Template

It’s important to show off creativity through your landing page and website designs. It helps convince your potential clients the way your agency and business think and function.

With this landing page template, you’ll be able to easily create a website that will not only show the creative side of your brand but also promote your services at the same time. This template includes many sections where you can showcase and describe your business in a professional way.

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Apolz – App Landing Page HTML Template

A landing page is a must-have for promoting an app. When it comes to mobile app landing pages, there’s a certain style of layouts that works better than others. This template features a similar design.

Apolz is a creative and minimal landing page template for promoting apps. It features beautiful homepage and two inner-page layouts. All of which are built with the Bootstrap framework and they are easily customizable. It includes a slider and all the code is optimized for SEO as well.

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Namari – Free Minimal Landing Page Template

Take minimalism to the next level with this free landing page template. This template comes with a very clean and minimalist design that uses fewer colors and lots of white spacing.

It’s perfect for creating a simple landing page for a creative professional or for setting up a personal portfolio page. It features multiple customizable sections.

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Paper – Multipurpose Template

Paper is a beautifully minimalist website template that can be used to build multiple types of websites, including landing pages, agency websites, personal resume websites, portfolios, and more.

Built with Bootstrap 4, the template features 18 homepages and 4 landing page designs. In addition, it also includes blog layouts, a mega menu, portfolio pages, and much more.

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Arrow – Lead Generation Landing Page

Arrow is a landing page template that’s been designed specifically for lead generation purposes. However, it can also be used to build agency, startup, and SaaS websites as well.

Arrow features a design that encourages visitors to signup and join your platform or service with strategically placed CTAs throughout the website. The template includes 14 different variants of the header banner and a parallax background.

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Label – Software and App Landing Page Template

Label is a multipurpose landing page template that features 8 demo variations for crafting website designs for app landing pages, startups, and SaaS businesses.

In addition to its clean and minimal layout, the website design includes a pricing table and a testimonials section. It also comes with a fully-functional email signup form with support for MailChimp integration.

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Trila – Ajax Based Creative Template

Trila is a website template with a creative design. It can be used to build many types of websites, including business websites, portfolios, agency websites, as well as landing pages.

Powered by Bootstrap 3, Trila features 7 different portfolio designs to choose from with 6 different button styles and a lightbox gallery. It also includes an Ajax subscription form and a contact form.

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April – Free Creative Landing Page Template

Create a clean and creative landing page for a modern SaaS startup using this stylish landing page template. It features a simple design that you can use a starting point to design a more advanced landing page for your business.

While the template is built with startups in mind, you can easily customize it to create landing pages for other businesses as well.

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Switch – Free Minimalist Landing Page Template

Whether you’re promoting a startup or a SaaS product, this multipurpose landing page template can handle both. It also comes with a very modern and minimal design.

There are multiple sections on this free landing page template to describe your products and services. As well as to showcase images of products in the optimized positions.

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Xapo – Responsive Landing Page Template

Xapo is an HTML template designed for startups and app landing pages. The template is built with the latest Bootstrap 4 and features a clean layout with plenty of CSS3 animations.

Xapo also includes a slider with unlimited styles, a blog page, a team page, a sticky menu, and much more.

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Startly – Software & SaaS App Landing Template

Startly is an HTML template designed specifically for building software and SaaS business landing pages. The template features a minimal layout that highlights its content with bright and attractive colors.

Built with Bootstrap 4, the template includes 2 different header layouts, a signup form, pricing and testimonials sections, and free updates.

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Faster- App Landing Page HTML Template

Faster is a gorgeously designed app landing page template that features a minimal and a clean layout for effectively showcasing your mobile apps. The template is built with Bootstrap and comes with 9 different homepage styles to choose from.

If you’re a web designer, the template also includes the PDF files for customizing and editing the designs as well.

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SPOT – App & Service Landing Page

Spot is a simple landing page template you can use to showcase the features and the details of your apps and services. The template comes with 7 different homepage styles in 18 predefined color schemes so you’ll have lots of options to choose from when crafting a professional website.

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Smash Lite – Free Clean Landing Page Template

Looking for a simple and clean landing page for a business website? Then this template will be perfect for you.

Sometimes, a basic free landing page is more than enough to create a professional landing page for a simple project. This template comes with one of those layouts that cover all aspects of landing page design. And it’s free.

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DevBook – Free Modern Landing Page Template

Landing pages are heavily used to promote books. With this free landing page template, you can quickly design a beautiful landing page for your book too.

It features an effective call-to-action, lots of sections for detailing the book features, an email subscribe form, testimonials section, and much more.

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Condio – Real Estate Landing Page

Working on a real estate website? Then grab this template to craft a professional landing page for your real estate agency without much effort. The template features 5 different homepage designs, a lead generation form, a map with markers, an apartment listings section, and much more.

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Root Multi-Use Landing Page Template

Root is a multipurpose product landing page template that you can use to promote products while showcasing all of its features using a clean layout. The template comes in 2 variations, a MailChimp subscription form, and more.

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Space Host WHMCS & HTML Landing Page

Space Host is a gorgeous HTML template built with web hosting services and websites in mind. This template features a minimalist design with colorful elements for instantly attract users and showcase your services.

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Bookhy – The Perfect Book Landing Page

If you’re looking for a landing page design to showcase your book or a magazine, this template will be perfect for you. The template comes in 4 different homepage layouts and many other page designs, including a 404 page and an about page.

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Triablo – eCommerce Landing Page

Triablo is a landing page template designed for setting up a simple and minimalist online store. The template features 6 design variants in 6 different colors featuring drag and drop sliders, preloaders, parallax scrolling, and more.

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Hostbox WHMCS & HTML5 Landing Page

Hostbox is another minimalist HTML template for building a landing page for a web hosting services website. The template is available in 3 different versions featuring pricing tables, sliders, feature boxes, and more.

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Emaus – SaaS, Web App, Ebook Landing Page

Emaus HTML template comes in 3 different designs, which you can use for designing websites for SaaS businesses, web apps, or an eBook landing page. The templates are fully optimized for speed and SEO as well.

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Drawer – Animated Coming Soon Template

Drawer is a coming soon landing page template that features a highly creative and a playful design. It comes in 8 different styles and colors, all of which feature delightful designs with creative drawings.

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Urip – Landing Page With HTML Builder

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Urip is a stylish landing page template that comes with 5 different template designs, including a landing page with hero subscribe layout, hero form layout, app landing page, event layout, and a creative business landing page. Which makes it the perfect template for building lead generation, startup, app showcase, promotion, and list builder landing pages.

ProLand – Product Landing Page Template

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ProLand is a landing page template for showcasing or selling products. It has a clean and a minimal design for nicely featuring a product with images, videos, and lots of information.

The template comes with 5 different variations for setting up landing pages for each stage of your product launch, including one for pre-orders, list building, Kickstarter and Indiegogo campaign versions, and another version for a sales page.

Off the Shelf – E-Book Landing Page

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Preparing to launch a new book? Then here’s a beautiful landing page you can use to setup a page for selling your eBook online.

Off The Shelf template has all the features you need for showcasing your eBook in a professional way to attract more eyeballs, including a header with a big eBook cover, buy button, space for featuring reviews and videos, and much more.

The template is customizable with 10 gradients, 8 solid colors, 15 background images, and 10 textures.

Katemi – Product and App Landing Page

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This HTML template comes with two landing page styles for featuring either an app or a product. Both designs have a clean and an attractive design that quickly catches anyone attention.

Katemi landing page also includes Take a Tour Plugin and Image Annotation, which will allow you to improve user engagement by taking them through a guided explanation of your product features.

Mix – Bootstrap App Landing Page

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Mix landing page template is built with Bootstrap and comes in both dark and light design styles, each with a static image and slider versions.

The template features a clean and a colorful design for showcasing an app and all of its features more elegantly.

Hype – App Landing Page

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Yet another HTML landing page template built with Bootstrap for showcasing an app or a digital product. Hype features a clean modern design that’s also fully responsive and retina-ready.

Hype HTML template comes in three styles, including one with a solid color background, another with video background, and an image background version.

Booom! – One-Page Flat UI Template

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Boom landing page template is quite colorful and features a flat color design, which makes it ideal for building a landing page for events related to education or children. However, it’s also suitable for many other types of businesses as well.

As a bonus, Boom comes with 2 template pages for a blog.

Increate – Multipurpose Landing Page

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Increate is a multipurpose landing page template with a bold design. It’s mostly suitable for showcasing creative businesses and services.

The template includes 4 different styles, including ones with signup forms and email subscribe forms. The design also has a portfolio section, customer review module, and many others.

8X Super Landing Page

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This template comes packed with a lot of great features that makes it truly one of a kind. It comes with 12 different color variations in both boxed and fullwidth layouts, includes a fully functioning Ajax contact form, unique effects and animations, transition effects, and much more.

The best part is that the theme creator also provides template customization as part of customer support. So, if you’d like to have something changed in the template, all you need to do is ask.

8X landing page template is also available as a WordPress theme.

Landing pages have many benefits: increasing conversions, generating leads, building email lists, and much more. So, be sure to pick a template that fits your marketing goals. Also, try getting multiple templates and running split tests to find the perfect template that works best for your business.

5 Tips For Making Effective Landing Pages

Follow these tips to further optimize your landing page layouts.

Keep It Simple and Clear

Ensure that your landing page has a clean and uncluttered design. Try to avoid overwhelming visitors with excessive information or distracting elements. Use concise and compelling headlines, clear subheadings, and bullet points to communicate your key message quickly and effectively.

Focus on a Single Call to Action (CTA)

Every landing page should have a clear and prominent CTA. Whether it’s signing up for a newsletter, making a purchase, or filling out a form, make sure your CTA stands out and guides visitors toward the desired action. Use compelling and action-oriented language to encourage conversions.

Create a Strong Value Proposition

Clearly communicate the unique value your offer provides. Highlight the benefits and solutions it offers to the visitor’s problem or need. And use persuasive copy and visual elements, such as testimonials or product images, to reinforce your value proposition and build trust with your audience.

Optimize for Mobile Devices

With the increasing use of smartphones and tablets, it’s crucial to ensure your landing page is mobile-friendly. Optimize its layout, text size, and images to provide a seamless and engaging experience across different screen sizes. Also, test your landing page on various mobile devices to ensure it looks and functions well.

A/B Test and Analyze

Don’t settle for the initial version of your landing page. Implement A/B testing to experiment with different elements, such as headlines, colors, CTAs, or layouts, to optimize conversion rates. And use analytics tools to track and analyze visitor behavior, bounce rates, and conversion metrics to make data-driven improvements.