Did you know that 92% of users trust recommendations over a brand? Reviews are critical to building trust with your audience and getting them to choose your business over the competition. So, if your Google My Business profile lacks reviews, you’ve come to the right place.

On this page, we’ll show you how to get more Google reviews by sharing four tips to obtain them. Keep reading to learn more!

P.S. Want to get the latest tips and tricks for marketing your business? Join 150,000 marketers by subscribing to Revenue Weekly!

Why is it important to get more Google reviews?

You may have heard people say that you want to have a lot of Google reviews on your profile, but why? Here are three reasons why you want to get more reviews on your profile.

1. More reviews lead to an increase in brand trust

Reviews are critical to increasing brand trust for your business. When users see reviews, they get an unbiased opinion of your business, your customer services, your products, and your services. Reviews can help potential customers determine if your company is trustworthy and if they should rely on you to fulfill their needs.

When you have a variety of reviews, potential customers will consider you trustworthy and will have confidence that you’ll create a positive experience for them as well.

2. More reviews lead to an increase in leads

Reviews provide your audience with insight into your business.

They learn more about who you are and how you treat your customers. When you have a lot of reviews, people are more likely to feel comfortable choosing your business.

Even negative reviews can have a profound impact! In fact, consumers spent five times as long on a site after interacting with negative reviews and it led to an 85% increase in conversion rate.

3. More reviews lead to increased publicity

Positive reviews are free publicity for your business. People share their experience with everyone else, which services as an advertisement and endorsement for your business.

The best part? It’s free!

How to create a custom Google review link

Before we dive into how to increase Google reviews, you must set yourself up to get more reviews by creating a custom Google review link. A custom link will make it easy for you to direct your customers straight to your Google review profile.

You can create your custom link by:

1. Visiting https://developers.google.com/places/place-id
2. Search for your business in the search bar

3. Copy the place ID that comes up

4. Attach your Place ID into the following URL: http://search.google.com/local/writereview?placeid=[PLACE ID]
5. Use the URL to direct people to your Google My Business profile to review you!

How to get more Google reviews: 4 tips to get Google reviews

If you’re looking for ways to earn more Google reviews, you’ve come to the right place! But before we dive into these excellent ways to increase Google reviews, it’s important to note the following:

You can’t incentivize people to leave reviews. It goes against Google’s guidelines and can result in account suspension.

With that in mind, check out these four tips to increase Google reviews for your business!

1. Put review cards in packages

If you want to know how to increase Google reviews, start by putting review cards in packages when people buy products from your online store. Including a physical card to review your business can help encourage people to remember to review your business.

A physical card is a great way to provide a tangible reminder to buyers to review your business.

You don’t need to make your review card complicated. Something simple like “Enjoyed shopping with us? Leave a review on our Google profile!” and include the link to your google review profile. You could also include a QR code so people could quickly scan it and leave a review.

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Bonus tip: If you want to get more Google reviews, give these slips of paper out to your customers who come into your shop. It can help you obtain even more reviews for your business.

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2. Send follow-up emails for online orders

If you want to generate more reviews for your business, send follow-up emails for online orders. Follow-up emails are great if you want to get people to review your business while it’s still fresh in their minds.

Whether you offer a product or service, you can send a follow-up email with your customer and ask them to rate their experience. You’ll want to do it within a day or two of them using your services or getting their package.

When you send your email, take a personal approach by thanking the customer for shopping with you, or using your services.

Then, tell them that you welcome feedback and ask them to leave you a review on your Google profile. You can attach your custom link to the email to get them to review your business.

Here’s an example of an email that asks for feedback for their business:

You can take a similar approach with your emails and use a call to action (CTA) button that guides people directly to your Google profile to review.

3. Respond to reviews

One of the best ways to get more Google reviews is to respond to the reviews you currently have on your profile. If people see that you’re responsive to reviews, they’re more likely to leave a review because they know you’re listening.

You want to respond to reviews, whether positive or negative.

For positive reviews, thank people for their feedback and positive words. It can be a simple response like “We’re glad you’re happy with our services!” will suffice. You acknowledge that you’ve read their review, and you’re happy they left it.

For negative reviews, offer a solution. If someone isn’t happy with your services or your products, you can offer to resolve the issue. It will help build confidence that you’re listening and ready to help solve people’s problems.

4. Invest in review management services

If you want to get Google reviews, consider investing in review management services. Review management services enable you to earn more reviews by having a digital marketing company to create a strategy to help you earn more reviews.

With review management services, you can obtain more positive client testimonials by managing your presence online. When you work with an agency, they will do a brand reputation analysis, manage negative reviews, and monitor your review profile data.

You’ll always have someone on top of your reviews, which makes it one of the best ways to get Google reviews for your business.

Get more Google reviews for your business now

There are multiple ways to get Google reviews for your business — but if you want to earn reviews without lifting a finger, WebFX is here to help. We have more than 550 reviews of our own company, and we’re confident that we can help earn valuable testimonials for your business as well.

With our review management services, we can help you manage your Google reviews and gain more positive reviews to grow your business online. Our team of over 250 experts knows how to help your business grow online.

Want to learn more? Contact us online or call us today at 888-601-5359 to speak with a strategist!