As a real estate agent, you’re in control of your own business. You’re the captain of a starship in which you’re the only crew member. That means everything from sales to content to marketing all falls on your shoulders.

Marketing can often burden real estate agents as they fight for a limited market with dozens of rivals. That’s why you need to know what you’re doing from a marketing standpoint to succeed as a real estate agent in 2024. 

We’ve created this list of real estate marketing tips and tricks that will help put you on the right path, creating opportunities for you that will ultimately drive traffic to your listings and create a thriving business for you for years to come. 

Put effort into your content

This one might seem fairly obvious, but if you want to draw people into your real estate listings, you must create compelling content that draws them in and paints a picture. After all, what’s the point in driving prospective buyers to a listing page with lackluster write-ups and incomplete information? 

When creating your content, consider what you’re promoting and what you want to achieve. Having a beautiful or creative aesthetic is useless if there is no content. The image impacts the consumer, but without quality content, there’s no compelling reason to buy. Let’s say you want to promote the rental collection of your listing creatively. In that case, the collection’s general information has to be your base, and from there, look for a way to inject creativity, urgency, and value.

That means you’ll have to get your creative writing juices flowing. If writing isn’t your forte, you can look up various writing tips to help you craft better content. 

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Of course, if this is entirely outside your comfort zone and you have some budget available, consider hiring a copywriter to do the work for you. There are many online resource boards where you can list freelance writing jobs and find the right fit for your organization. 

We’re referring to more than just text when we talk about content. Your images can tell a full story, so they must be striking. Consider using Upscale API to improve your photo quality and optimize the sizing of your images when they’re uploaded. This will keep your images beautiful and prevent them from slowing down your site.  

Use the right tools

While creative marketing ideas are essential to your success as a real estate agent, you’ll also want to ensure that you have the best marketing tools to help make this arduous one-person task more manageable. 

When promoting, you need to drive traffic to your real estate listings. But you should also use the information prospective customers enter into your lead capture form to generate concrete actions like follow-ups. A marketing automation tool will help you with this process, immediately processing all of this information and setting up tasks for you to accomplish that will move them further into the sales funnel. Once in the sales funnel, it is crucial that you manage the contract efficiently and effectively. This can be done by using contract lifecycle management software (CLM software).

It‘s also critical to track your KPIs efficiently to achieve better results. Plus is a quality tool that will help you stay on top of these KPI metrics. This tool allows you to take a screenshot of your social media analytics page, paste it into another application, and automatically refresh it with the most recent data daily or even hourly.

Invest in SEO

Search Engine Optimization (SEO) is essential to your marketing success in the real estate world. By making a series of content tweaks and engaging in link-building efforts, you can make your listings more appealing to the real estate industry’s key terms in your target area. 

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Just imagine someone typing “buy a house” in your area, and your listings are the first to pop up. That can be a reality with SEO. But this is a costly process that takes time. It should only be performed by an SEO agency or individual intimately familiar with Google and its algorithm changes over the years.

It’s an investment, but one that pays off in the end. Real Estate online businesses are one of the most commonly sold online businesses. If you eventually decide to sell your online store, having a solid SEO strategy in place will be the cornerstone of the valuation of your business.

Create a blog and podcast

You can appeal to your target audience by creating informative, entertaining content, like a blog or a podcast discussing the real estate industry. 

This isn’t a direct sales platform. It’s an opportunity to show off your expertise.

You can establish trust with your audience, drawing in buyers and sellers alike. If you take this route, you’ll need to be consistent, entertaining, and creative in your approach. 

Make your personality and knowledge shine through, and you’ll create a fanbase filled with people who want to buy houses from you. 

Engage on social media

Post regularly on social media and boost those posts, targeting them to your ideal audience on platforms like Facebook, Instagram, and TikTok. 

When people interact with these posts, engage with them. Answer questions, start conversations, and let your personality come to the forefront of the exchange. 

Analyze your results

Your marketing efforts will become more effective if you constantly analyze your results and make changes based on what you find. You’ll have to sift through a lot of data or use an AI-powered tool to do the grunt work. 

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ELT can take unstructured data from your real estate marketing campaign and convert it into definite metrics that will help you understand whether the marketing campaign is on track and contributes to larger organizational goals. 

Conclusion

As a real estate agent in the modern world, you have a lot of marketing challenges to meet. By following the tips and tricks highlighted above, you’ll be able to rise above the competition and create a strong foothold in your chosen area.

Featured Image by Andrew Neel on Unsplash